by Zoe M. McCarthy | Dec 25, 2014 | Writing
“A launch party gives an author the chance to be surrounded by her village as a book makes its debut.” —Holly Robinson Recently I posted Part 1 with a checklist of tasks to consider for a local book launch party. For an example, here’s mine with some tips....
by Zoe M. McCarthy | Dec 18, 2014 | Writing
“Wear the old coat and buy the new book.” —Austin Phelps The purposes of a physical book launch party: Celebrate and thank others Get the word out about your book Sell books Here’s a checklist of items to consider for a local, non-bookstore party like I’ve done...
by Zoe M. McCarthy | Nov 27, 2014 | Writing
“Never forget that you only have one opportunity to make a first impression—with investors, with customers, with PR, and with marketing.”— Natalie Massenet I purchased business cards, bookmarks, postcards, posters, car magnets, a banner, and book-related...
by Zoe M. McCarthy | Nov 20, 2014 | Writing
“I love Thanksgiving because it’s a holiday that is centered around food and family, two things that are of utmost importance to me.” — Marcus Samuelsson (Chef) Whether your story is humorous or suspenseful here are ways holidays can please readers and help in...
by Zoe M. McCarthy | Nov 6, 2014 | Writing
“Marketing is a contest for people’s attention.” — Seth Godin I’m promoting my upcoming novel, but this idea can work to market other products. A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet. I made 5 baskets for...