A Book Promotion Idea Costing Less Than $20

 

One of the best things I do for under $20 is buy Kindle gift e-books for my titles when they’re on sale for 99¢. I have them sent to my email address, then, as I need them, I forward them to readers. The readers click on the gift link and download the book.

Here are some ways I use the 20 (or more) books I purchase.

  • Giveaways for online parties.

Example: I have joined Facebook parties. During my half hour spot, I give away one to two books. Affordable at 99¢ per book. If I’m pressed for time, sometimes I just send memes of my titles that the party organizer inserts for extra giveaways. I offer one to two books. When I send winners their free books, I ask for a review (ask not push).

  • Giveaways for promotion site events.

Example: I pay AXP (Author Cross Promotions) $30 for their Classic Read & Review program. This AXP event is a program to  gain reviews, and the readers know this before they request a book. AXP puts my title on their site. Readers, tell AXP they want to read my book. AXP sends me their email addresses (good for email lists). I take advantage of building relationships with readers and ask if they can accept a Kindle gift book. Those still interested send me an email, then I forward one of my gift books to them, asking for a review. Even though all don’t post reviews, my title does get reviews. Sending 99¢ copies keeps the cost manageable.

  • Blog giveaways.

Example: When a book is coming out, I sign up for blogs to promote my book. Many hosts request I give away a book. For my Twisty Creek series, I’ll be able to send a 99¢ e-book copy of Book 1 to winners of blog contests to interest them in reading Book 2.

  • Thank you gifts to your street team or influencers.

Example:I  searched for popular Kindle books on sale for 99¢, and bought a bunch to give to the people who helped me promote my book. I didn’t give away my own books, because most of my team had already read my books.

  • Spontaneous giveaways. It’s nice to have 99¢ e-books on hand to giveaway for any reason.

Why you should buy twenty Kindle Gift e-books when your books are on sale for 99¢. Click to tweet.

What other ways can authors use 99¢ Kindle Gift e-books?

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Suddenly unemployed, Allie Masterson returns home to Cary, North Carolina where she caddies for her father on the PGA Seniors Tour. There, she encounters a man who possesses an alluring gift of reading the contours of the green. Fascinated with his uncanny ability, Allie is excited to meet the Green Whisperer—until she discovers that the easygoing caddy is actually Shoo Leonard, the boy who teased her relentlessly when they were kids. Despite Allie’s reservations, when Shoo is faced with having to overcome a hand injury, she agrees to use her sport science degree to become his trainer…and then she falls for him.

 Shoo Leonard is grateful to Allie for her singular determination to get him ready for the PGA tour, but he isn’t ready for anything more. Still raw from a broken engagement and focused on his career, he’s content to be her fist-bumping buddy…but then he falls for her.

What seems like a happily-ever-after on the horizon takes a turn when Allie decides she’s become a distraction to Shoo’s career. Is it time for her to step away or can The Putting Green Whisperer find the right words to make her stay?

Writing Character Interviews for Promotions

 

image by Tumisu

My guest today is Zoe M. McCarthy (okay, me). Zoe discusses character interviews. Then she interviews the hero and heroine from her book, The Putting Green Whisperer, releasing September 14, 2018. She’s pleased to share that her publisher has a one-time-only 99¢ pre-order special for the Kindle version. The special disappears on the release date.  See the blurb and pre-order links for The Putting Green Whisperer below.

 

Character Interviews

Character interviews can help authors obtain a deeper understanding of their characters. They can also be used in book promotions to tantalize readers to purchase their books.

Are the questions asked for character development different than those for promotion?  Some are. For example, authors need to know their characters’ secrets, but giving away their secrets for promotional purposes would be story spoilers for the reader.

Other questions may or may not be good for promotions, depending on when the reader will know the answers in the book. For example, their past wounds may be revealed early in the story and asking about their wounds in an interview might work. If they only hint at past wounds in the beginning to create suspense, asking them in an interview to reveal their wounds would create spoilers.

Two Tips

  • The character interview questions and answers for promotions should cause readers to have questions they want to know the answers to.
  • The characters’ interview answers should reveal their character.

The Putting Green Whisperer Character Interviews

image by mohamed_hassan

Shoo Leonard

1. What do you want to accomplish physically, Shoo?

I want to leave caddying and make it into the PGA, where I hope to be a good example for youth. But before this can happen, I have a couple of challenges to overcome.

2. What are your thoughts about your fellow caddy Allie Masterson?

At first, I thought Allie needed a friend and I was supposed to minister to her. That didn’t go well. Then she revealed one thing that shamed me and other things that helped me understand her. Although she can be intense and prejudges at times, she believes in my dream and works tirelessly to help me. Allie’s my best friend.

image by mohamed_hassan

Allie Masterson

1. What do you want physically, Allie?

I’m glad Dad asked me to caddy for him on the PGA Seniors Tour, but when that ends, I want to teach kids in a good golf program. Some problems have come up, and I might have to research youth golf programs sooner than I thought.

2. What are your thoughts about your fellow caddy Shoo Leonard?

Man, I was afraid you’d ask me that. The great thing about Shoo is he has this unbelievable gift to read the greens. Guys who listen to his directions sink their putts. I misjudged Shoo at first because of our past history when we were kids, but now I’ll do anything to help him make it into the PGA. We’re fist-bumping buddies. And that’s a huge problem.

Interviewing your characters in promotional media. Click to tweet.

What are some good questions you’ve used in interviewing your characters for promotional purposes?

Pre-order Link  $0.99 during pre-order period only.

Suddenly unemployed, Allie Masterson returns home to Cary, North Carolina where she caddies for her father on the PGA Seniors Tour. There, she encounters a man who possesses an alluring gift of reading the contours of the green. Fascinated with his uncanny ability, Allie is excited to meet the Green Whisperer—until she discovers that the easygoing caddy is actually Shoo Leonard, the boy who teased her relentlessly when they were kids. Despite Allie’s reservations, when Shoo is faced with having to overcome a hand injury, she agrees to use her sport science degree to become his trainer…and then she falls for him.

 Shoo Leonard is grateful to Allie for her singular determination to get him ready for the PGA tour, but he isn’t ready for anything more. Still raw from a broken engagement and focused on his career, he’s content to be her fist-bumping buddy…but then he falls for her.

What seems like a happily-ever-after on the horizon takes a turn when Allie decides she’s become a distraction to Shoo’s career. Is it time for her to step away or can The Putting Green Whisperer find the right words to make her stay?

Is All This Writers Platform-Building Work Going to Pay Off?

image by PIRO4D

Have the following statements rung in your ears? “You must have a website, faithfully write blog posts, and be chummy on social media. You should acquire guest-blog invitations, hold launch and Facebook parties, and schedule bookstore signings. Sign up for author-promotion-site activities, buy online ads, and build your email list…”

And the list continues.

Although discerning which activities are the reasons your books sold is difficult, you’ll need to do self-promotion activities. That said, I’ll share the best-advice nuggets I hear repeatedly.

1. Do the activities you enjoy.

by Hans

I prefer the negative on this one. Don’t do activities you hate. For my first book, I manned tables at fairs and festivals. While other authors sold several books relating to the area of the festival, I sold two or three romances. I hated sitting at the fair for hours, trying to engage people in what they weren’t looking for. Now, I attend only book fairs.

I enjoy teaching writing and spiritual workshops. I’m content if I sell only three books, because I had fun and helped others.

After doing uncomfortable activities several times, we learn the ropes and relax. At first, I was uneasy and disliked book signings. Now, I realize it’s not about me and my books so much as it’s about enjoying talking to readers and finding out what they like to read.

2. Write more great books.

If you have one book, you’re most likely still green in platform building, so readers don’t know who you are. When they see your book on Amazon, they may fear they’ll like your book but there’ll be no more to buy. So they look for authors with multiple books.

When you have multiple well-written and edited books, not only will readers buy that first book, they’ll occasionally check to see if you’ve released another book. Best not to disappoint them. So, books sell other books. Do everything you can to learn how to write great books.

For example, after I had two books out, an award winning author, who liked my first book, invited me to write a book for a collection. The collection introduce my book to readers.

image by gate74

3. Strive for a mix of online promotions and face-to-face events.

For me, I prefer online promotions. They allow me more time to write. But I’ll continue to teach workshops and schedule book signings.

 

4. Have some things from the “should list” going all the time.

Some things going, not everything. Before you know it, people will know who you are.

For example, six years ago before my first book released, I created a blog. I wrote posts on creativity. Nine visitors excited me. When my first book contracted, I purchased a professional website. Because I love learning and teaching, I focused my blog posts on writing. My blog is not a superstar, but every year the average number of visits a day increases. Now, my posts get mentioned on other blogs, and I was encouraged to write a book on writing. A publisher contracted the book and it’ll release this year.

Best advice I’ve received for platform building and its payoff.  Click to tweet.

What advice have you found helpful to you?

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Candace Parks lives a passionless life in Richmond, Virginia. The computer programmer returns to the empty family home in the Blue Ridge Mountains to evaluate her job, faith, and boyfriend. Her high school crush, star football player and prom king Trigg Alderman, is in Twisty Creek visiting his grandmother who lives next door to Candace’s family home. He doesn’t recognize her at first and remembers little about her. He’s not alone. Candace’s rekindled attraction to Trigg adds unexpected complications to finding her passions. Sorting her life out? How about nothing of the sort!