by Zoe M. McCarthy | Sep 20, 2018 | Marketing Books, Writing
One of the best things I do for under $20 is buy Kindle gift e-books for my titles when they’re on sale for 99¢. I have them sent to my email address, then, as I need them, I forward them to readers. The readers click on the gift link and download the book....
by Zoe M. McCarthy | Aug 30, 2018 | Marketing Books, Writing
My guest today is Zoe M. McCarthy (okay, me). Zoe discusses character interviews. Then she interviews the hero and heroine from her book, The Putting Green Whisperer, releasing September 14, 2018. She’s pleased to share that her publisher has a one-time-only...
by Zoe M. McCarthy | Jul 26, 2018 | Marketing Books, Writing
Have the following statements rung in your ears? “You must have a website, faithfully write blog posts, and be chummy on social media. You should acquire guest-blog invitations, hold launch and Facebook parties, and schedule bookstore signings. Sign up for...
by Zoe M. McCarthy | Jul 14, 2016 | Writing
Well-written, honest endorsements are a win-win for the book’s author and the endorser.Win-Win The Author:Readers like endorsements because they feel more confident about buying a book when other industry people recommend it, especially those whose work they...
by Zoe M. McCarthy | Mar 19, 2015 | Writing
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” —Dave Ramsey I’ve pursued many of these marketing activities for Calculated Risk. Decide which you have...
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