Top 10 Posts Visited in 2017

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I wish you a Happy New Year in 2018. May your endeavors, relationships, and joy be rich. 

Thank you for visiting my blog on writing, marketing, blogging, and speaking. Below are the ten blog posts most frequented in 2017 from most popular, down. Enjoy.

#1  7 Examples of Writing Great Word Pictures for Your Stories

#2  13 Guidelines for When to Start a New Paragraph in Your Story

#3  12 Story Plot Twist Ideas – Part 1

#4  50 Ideas for Author Newsletter Content

#5  12 Story Plot Twist Ideas – Part 2

#6  Diary of a Book Marketing Plan – Setup

#7  8 Tips in Writing Deep Point of View

#8  Diary of a Book Marketing Plan – Entry 2

#9 Don’t Let Weasel Words Suck the Life From Your Writing

#10  Don’t Detail Every Movement Your Story Characters Make

Again, Happy New Year!

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

 

Diary of a Book Marketing Plan – Entry 5-Facebook Parties and More

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This is the fifth entry in the series in which I share the tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, and blog interviews.

Sometimes Things Don’t Go as Planned

Although many activities have snags, I’m reporting only the major ones.

Book Launch Party

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My proofs finally came, but were so delayed I couldn’t order and receive books by my party date. This’s why I pray and why I hadn’t printed and assembled 120 invitations with the wrong date.

I called my venue contact, my helpers, and my friend who will provide live music. So far, all have the second date available.

I updated the online places I report my scheduled events, such as my website and drafted newsletter. So many things to remember!

Tasks Performed This Past Week 

 
Book Proofs

I received three advance reader copies. Between my husband and I, we found eight errors.

Tip: Don’t think you can find all errors yourself. John didn’t see two I noted, and I missed one he spotted.

Influencers

Because of delays, I sent my sixteen influencers the most current PDFs of my book. This allowed them two full weeks to read the book before the release date.

Tip: Pad your schedule with time to have fun and respond to questions and comments your influencers have.

Online Promotion

 
Facebook Party

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I signed up for a half-hour spot on the Facebook Party hosted by my state chapter of American Christian Fiction Writers.

Tip: Look for Facebook parties hosted by writer organizations you belong to. They usually have a following of readers and do the setup work. Although they promote the party, share it on all your social media outlets.

Tip: I added the party details to my Goodreads Author Page. Goodreads makes it easy to invite readers to the party.

Tip: Throughout the year, look for quality items on sale that you can use for giveaways. I’ll give away a book, a bracelet, and a heart-shaped sticky-note dispenser.

Amazon Ad

My publisher offers to co-fund and place Amazon ads. I signed up for one to begin on my release date.

Guest Blogs

I sent items needed for a spotlight on a popular author’s blog, and once again requested guidelines for a guest post due next week.

Keeping Me Straight

 
The Little Things

Tip: I leave spaces on my to-do schedule for small projects that I remember later. For example, adding my new book cover to my email signature hadn’t made it to my weekly list. Also, when someone asked me about my books, I realized I hadn’t replaced my old business cards with my new ones in my purse.

Tip: Daily check the outstanding tasks you’ve typed in red in your marketing spreadsheet. As I did this past week, you’ll sometimes need to remind people to send you information you need to satisfy your commitment to them.

Book Marketing Diary – Entry 5: Facebook party & other actual promotion activities. Click to tweet.

How successful have you found Facebook parties for sales and author recognition?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan–Entry 4-Newsletter & More

 

image by geralt

This is the fourth entry in the series in which I share the tasks and progress on my book-marketing experience for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

My last three posts, among other activities, talked about my setup, recruiting influencers, guest posting, and a book launch party.

Sometimes Things Don’t Go as Planned

I wrote and sent a guest post early for a blog. The host had double-booked the spot by accident and had to go with the other post because it was part of a series. This’s why I try to send guest posts early and ask for confirmations of receipt. Knowing the situation early, I was able to use the post for a blog I’m a regular on.

I’m still waiting on the final proof from the publisher. Of course, I’m a little nervous about being able to order and receive books in time for my book launch party.

Tasks Performed This Past Week

Newsletter

I wrote and formatted the content for my newsletter to publish on my book’s release date. In my previous newsletter, I announced signing three book contracts in quick succession and told a little about each contracted book. For my newsletter going out on my book’s release date, I’m focusing on that book, presenting:

  • the book cover,
  • the back-cover blurb,
  • what people are saying about my book,
  • a story about how I used an event from my childhood in the book, and
  • upcoming events I’m involved in that subscribers might enjoy.

Tip: See my January blog post, “50 Ideas for Author Newsletter Content.

 

image by mohamed1982eg

Guest Interviews

I provided—early—my responses to questions for a blog interview.

Tip: The work you put into responses to interview questions provides content for talks you’ll book at libraries, bookstores, and other speaking events. Hosts ask questions they think will interest their subscribers. Your audiences probably have similar questions. I combine my answers from a few blog interviews and quickly rewrite them into a hopefully interesting talk.

Influencers

I wrote several tweets and Facebook announcement blurbs that my influencers can easily post to their Twitter and Facebook feeds.

Tip: In the brief tweets, I include a book quote, two good readers’ hashtags, and the shortened buy link. I use the Hootsuite’s “Add a link…” box, which shortens my link and puts it in my tweet. If I have room, I include the title.

Book Launch Party

I’ve adhered stamps and address labels to the 120 postcard invitations.

Two 5-minute talks are written. I’ll give them at the party just before two of the three giveaway drawings.

I’ve started packaging the prizes to look pretty for the drawings.

Online Promotion

My Goodreads author page: I’ve added my book.

Facebook author page: I shared my book cover with my followers and boosted it for $3.

Keeping Me Straight

I updated my Excel Marketing spreadsheet noting what I’ve done and what I still need to do. Completed items are in blue; still to do are in red.

Book Marketing Diary – Entry 4: newsletter & other actual promotion activities. Click to tweet.

How have you used the boost option on Facebook?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.