by Zoe M. McCarthy | Dec 18, 2014 | Writing
“Wear the old coat and buy the new book.” —Austin Phelps The purposes of a physical book launch party: Celebrate and thank others Get the word out about your book Sell books Here’s a checklist of items to consider for a local, non-bookstore party like I’ve done...
by Zoe M. McCarthy | Oct 9, 2014 | Writing
“No one wants to be hit over the head with product features or your ravings about how great your product is.” —Ilya Spitalnik (PowToon) During my marketing research, Ilva Spitalnik’s video, intrigued me with the idea of using cartoons in my blogs, promotions,...
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