by Zoe M. McCarthy | Nov 6, 2014 | Writing
“Marketing is a contest for people’s attention.” — Seth Godin I’m promoting my upcoming novel, but this idea can work to market other products. A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet. I made 5 baskets for...
by Zoe M. McCarthy | Oct 30, 2014 | Writing
“I write a lot from personal experience, but I also embellish a bit.” — Miranda Lambert Why is it important to include our personal stories in some way in our writing? Well, few can imagine catching a sailfish better than a person who actually landed one. When...
by Zoe M. McCarthy | Oct 23, 2014 | Writing
“You can’t relate to a superhero, to a superman, but you can identify with a real man who in times of crisis draws forth some extraordinary quality from within himself and triumphs but only after a struggle.” — Timothy Dalton Recently, I read about people...
by Zoe M. McCarthy | Oct 16, 2014 | Writing
My guest today is Jennifer Slattery, author of Beyond I Do. Jennifer shares an important principle. Be ready for her thought-provoking examples. And don’t miss more about Jennifer and Beyond I Do following her post. As a freelance editor I’m often...
by Zoe M. McCarthy | Oct 9, 2014 | Writing
“No one wants to be hit over the head with product features or your ravings about how great your product is.” —Ilya Spitalnik (PowToon) During my marketing research, Ilva Spitalnik’s video, intrigued me with the idea of using cartoons in my blogs, promotions,...
by Zoe M. McCarthy | Sep 25, 2014 | Writing
“Remember, you are not the focus of the interview. Your only job is to make the interviewee look like a hero.“ —Carlos Cooper My guest today is Amy L. Sullivan, author of When More Is Not Enough. Amy graciously agreed to share steps to conduct out-of-the-ordinary...
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