by Zoe M. McCarthy | Dec 18, 2014 | Writing
“Wear the old coat and buy the new book.” —Austin Phelps The purposes of a physical book launch party: Celebrate and thank others Get the word out about your book Sell books Here’s a checklist of items to consider for a local, non-bookstore party like I’ve done...
by Zoe M. McCarthy | Dec 11, 2014 | Writing
“I always do book signings with the same blue pen. That way, if I add a personalised message to a book I’ve already signed, it’ll be in the same colour as my signature.” — John Grisham These tips are from research and from book signings I’ve done in small...
by Zoe M. McCarthy | Dec 4, 2014 | Writing
“A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.” —Marketing Adage Last week, I offered general tips for marketing materials and specific tips for business cards, bookmarks, and postcards....
by Zoe M. McCarthy | Nov 27, 2014 | Writing
“Never forget that you only have one opportunity to make a first impression—with investors, with customers, with PR, and with marketing.”— Natalie Massenet I purchased business cards, bookmarks, postcards, posters, car magnets, a banner, and book-related...
by Zoe M. McCarthy | Nov 20, 2014 | Writing
“I love Thanksgiving because it’s a holiday that is centered around food and family, two things that are of utmost importance to me.” — Marcus Samuelsson (Chef) Whether your story is humorous or suspenseful here are ways holidays can please readers and help in...
by Zoe M. McCarthy | Nov 13, 2014 | Writing
“Without promotion, something terrible happens…nothing!” —P. T. Barnum Many authors delight readers with recipes. Not a cook? How about a fun craft. Delight your readers and guests at your events with a book-related craft. Click to tweet. Why? The activity offers your...
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