by Zoe M. McCarthy | Sep 14, 2017 | Marketing Books, Writing
This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past. Among other activities, my prior posts covered...
by Zoe M. McCarthy | Dec 11, 2014 | Writing
“I always do book signings with the same blue pen. That way, if I add a personalised message to a book I’ve already signed, it’ll be in the same colour as my signature.” — John Grisham These tips are from research and from book signings I’ve done in small...
by Zoe M. McCarthy | Nov 13, 2014 | Writing
“Without promotion, something terrible happens…nothing!” —P. T. Barnum Many authors delight readers with recipes. Not a cook? How about a fun craft. Delight your readers and guests at your events with a book-related craft. Click to tweet. Why? The activity offers your...
by Zoe M. McCarthy | Nov 6, 2014 | Writing
“Marketing is a contest for people’s attention.” — Seth Godin I’m promoting my upcoming novel, but this idea can work to market other products. A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet. I made 5 baskets for...
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