This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.
Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, Ask David Tweets and a Goodreads Ad.
Today, I share all my promotion activities and my evaluation of each thus far.
Two thirds of my fifteen influencers posted reviews so far. I’m told I need 100 influencers to “gain any traction.” Wow. I’m still asking my faithful few to promote events, such as the multi-author Facebook party. About 25% of my influencers have been super active.
Newsletter: A better than average rate of subscribers opened my email (52.5% mine vs. 23.6% industry average). Clicks for the industry average is 2.6% clicks; mine were 4.9%. Hard to track sales.
Email list: I’m working on growing my 280 with people I know are readers.
Authors Cross Promotion/Reviews
I’ve received requests from 17 readers/reviewers for my book through this service. I sent preliminary emails to make sure the people wanted the Kindle e-book version, and 53% responded. So far, 5 wrote reviews. I’m confident I’ll receive a few more reviews. I like this service; I’m building my email list and relationships with these readers.
I purchased this service, which keeps my book in front of readers in my genre for a year. Hard to track sales.
Facebook, Goodreads, and Amazon ads are exposing my book to many people. I don’t know how effective they are for sales, though. My ten-day-old Goodreads ad has had 36 views but 0 clicks. Not so good. But I only pay for clicks, and readers are viewing my book. My publisher has placed an Amazon ad, but results aren’t in.
Ask David Tweets
I’ve published half my 60 tweets. On my evening tweets, I’ve received 0 – 7 retweets and 0 – 2 likes. Ask David suggests I retweet and like my tweets after they post them. Using good hashtags for my audience is important. Hard to track sales.
Five blogs have hosted me, and two more are scheduled. I enjoyed interaction with commenters. Hard to track, but one sale was verified. My influencers promoting these posts helped me reach more people. Choose blogs that have high traffic. I prefer to do interviews because they better expose the book.
I signed up for the October giveaway for Sweet Romances with Authors Cross Promotion. This will significantly grow my email list with more readers. I’ll give away three e-books.
I’ll host a half-hour slot on a multiple-author Facebook party. So far, 48 people are going and 39 are interested. Although its hard to track sales, this gives me an opportunity to build relationships with readers.
After concentrating on online promotions, I’ve now scheduled a book signing at the local bookstore. I sold 11 copies of my first book there, which is around average. My basket giveaway signup grew my email list. I’ve also scheduled a spot at a retirement center’s craft fair.
Book Launch Party
I mailed 120 invitations to my book launch party this week. I’m looking forward to sharing my talks and visiting with my friends and acquaintances.
I’ll lead a workshop at the Virginia chapter’s American Christian Fiction Writers Annual Conference – another opportunity to pay forward the help I’ve received, meet people, and expose my book.
I plan to schedule talks with women’s groups. I’ve scheduled a library workshop for 2018 to promote my non-fiction book on writing, but I’ll also offer this book.
Book Marketing Diary–Final Entry: Reviews & other actual promotion activities. Click to tweet.
Authors, how do you encourage reviews?
Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.
Tomorrow I will be speaking at a women’s book club locally. Hope to sell books. It is a tough but wonderful calling to be an author. Blessings on your efforts, Zoe.
Hi Cleo, I think speaking at a book club is a great marketing opportunity. The members are dedicated readers. Let me know how it goes. And thanks for your encouragement.
Thanks again for sharing all your hard work!
Hi Jane, the book launch party went well. It was fun.