Diary of a Book Marketing Plan-Final Entry-Reviews & More

image by OpenClipart-Vectors

This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, Ask David Tweets and a Goodreads Ad.

Today, I share all my promotion activities and my evaluation of each thus far.

Influencers

image by skeeze

Two thirds of my fifteen influencers posted reviews so far. I’m told I need 100 influencers to “gain any traction.” Wow. I’m still asking my faithful few to promote events, such as the multi-author Facebook party. About 25% of my influencers have been super active.

Announcements

Newsletter: A better than average rate of subscribers opened my email (52.5% mine vs. 23.6% industry average). Clicks for the industry average is 2.6% clicks; mine were 4.9%. Hard to track sales.

Email list: I’m working on growing my 280 with people I know are readers. 

Authors Cross Promotion/Reviews

I’ve received requests from 17 readers/reviewers for my book through this service. I sent preliminary emails to make sure the people wanted the Kindle e-book version, and 53% responded. So far, 5 wrote reviews. I’m confident I’ll receive a few more reviews. I like this service; I’m building my email list and relationships with these readers.

Vessel Project

I purchased this service, which keeps my book in front of readers in my genre for a year. Hard to track sales.

Ads

Facebook, Goodreads, and Amazon ads are exposing my book to many people. I don’t know how effective they are for sales, though. My ten-day-old Goodreads ad has had 36 views but 0 clicks. Not so good. But I only pay for clicks, and readers are viewing my book. My publisher has placed an Amazon ad, but results aren’t in.

Ask David Tweets

I’ve published half my 60 tweets. On my evening tweets, I’ve received 0 – 7 retweets and 0 – 2 likes. Ask David suggests I retweet and like my tweets after they post them. Using good hashtags for my audience is important. Hard to track sales.

Guest Blogs/Interviews

Five blogs have hosted me, and two more are scheduled. I enjoyed interaction with commenters. Hard to track, but one sale was verified. My influencers promoting these posts helped me reach more people. Choose blogs that have high traffic. I prefer to do interviews because they better expose the book.

Giveaways

I signed up for the October giveaway for Sweet Romances with Authors Cross Promotion. This will significantly grow my email list with more readers. I’ll give away three e-books. 

Facebook Party

I’ll host a half-hour slot on a multiple-author Facebook party. So far, 48 people are going and 39 are interested. Although its hard to track sales, this gives me an opportunity to build relationships with readers.

Book Signing

After concentrating on online promotions, I’ve now scheduled a book signing at the local bookstore. I sold 11 copies of my first book there, which is around average. My basket giveaway signup grew my email list. I’ve also scheduled a spot at a retirement center’s craft fair.

Book Launch Party

I mailed 120 invitations to my book launch party this week. I’m looking forward to sharing my talks and visiting with my friends and acquaintances.

Conferences

I’ll lead a workshop at the Virginia chapter’s American Christian Fiction Writers Annual Conference – another opportunity to pay forward the help I’ve received, meet people, and expose my book.

Talks

I plan to schedule talks with women’s groups. I’ve scheduled a library workshop for 2018 to promote my non-fiction book on writing, but I’ll also offer this book.

Book Marketing Diary–Final Entry: Reviews & other actual promotion activities. Click to tweet.

Authors, how do you encourage reviews?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan-Entry 7-Goodreads Ad & More

image by Pixaline

This is the seventh in the series in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, and Ask David Tweets.

Tasks Performed This Past Week

Announcements 

image by Thor_Deichmann

This week, my second book released and I’ve announced it several ways, some of which are below.  It’s hard to know yet how effective my announcements are, especially when for the past three days, Amazon’s Author Central experienced a delay in updating my Author Rank.

Newsletter

I published the newsletter I wrote on MailChimp three weeks ago.

Ask David Tweets

I’m publishing two tweets a night, rotating pairs of six popular hashtags with the tagline: “Ten years ago, Camden crushed her heart. Guess who just moved in across the street.”

I added the e-book price reduction to my scheduled tweets for the duration of Amazon’s sale.

image by Maialisa

Email List

I sent 280 emails using the addresses I’ve collected since promoting my first book. They’re from friends, family, and people who provided their addresses at signings, workshops, and fairs.

I kept the announcement simple.

Ÿ• For people’s privacy, I sent emails under “Undisclosed recipients” and blind copies.

Ÿ• Email subject: Gift of the Magpie Book Release

Ÿ• Attachment: Large Book Cover

Ÿ• Content: Back cover blurb

Ÿ• Call to action: “Order your copy today by clicking on the Amazon button below!”

Ÿ• Amazon button: links to Gift of the Magpie’s Amazon purchase page.

Influencers

I emailed my influencers the information they need. I’ve started to see their honest, voluntary reviews on Amazon, my publisher’s site, and Goodreads. Those active on Facebook and Twitter began posting on their feeds and liking and sharing my announcements.

I asked them to announce Amazon’s sale on Gift of the Magpie for $0.99.

My agent announced the release to her client base.

Guest Blogs

Three of my guest blog posts published this week. Hosts shared my cover, bio, blurb, and purchase link.

Online Promotion

Facebook Party

I’ll host a half-hour slot next week on a multiple-author Facebook party. I sent invitations through Goodreads.

Program for Possible Reviews

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I purchased Authors Cross Promotion’s Elite option. They post books to their review/readers. These readers can ask me for a free e-book. I can develop a relationship with them, and hopefully, they’ll write reviews on Amazon.

During Amazon’s $0.99 sale of my Kindle version, I bought several gift codes to use with Authors Cross Promotion.

Facebook Boost 

I boosted another Facebook post, using the audiences of the limited authors available in my genre.

Goodreads Ad

Goodreads accesses readers. It allows me to target the exact authors who write books similar to mine. My ad runs until my budget runs out. My budget is reduced every time a reader clicks on my link. They email a daily report of views, clicks, and amount spent.

Book Marketing Diary – Entry 7: Goodreads Ads & other actual promotion activities. Click to tweet.

Authors, what has your experience been with Goodreads ads?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

The Essential Announcement Element to Lure Readers to What You Write

“The danger of the Web is that you can go from idea to public announcement in under ten minutes.” —Seth Godin

 

by pedrojperez
by pedrojperez

We do much work to write an interesting blog post, article, or book. Yet our announcements to promote our work fail to draw people to it. We ignore the one thing that works. I say ignore, because experts are constantly encouraging us—begging us—to use this important bit of wisdom. 

Here are examples to show you what I mean.

What Many of My Incoming Emails Look Like

Set 1:

Subject: Jane Doe Is My Guest Today

First Line 1: Come by and see what Jane has to say.

First Line 2: Stop by and hear about her writing journey.

First Line 3: If you have time, come by and encourage her.

First Line 4: You don’t want to miss what she says about her writing journey.

In Set 1, even though the senders address the readers, using “you,” they don’t tell them anything. We need to find at least one thing in our content our audience will want to know. And lure them with that tidbit.

by Jusben
by Jusben

This is what experts keep telling us:

Tweetable

To lure people to read your words, tell them what’s in it for them. Click to tweet.

 

Might This Email Work Better?

Subject: How You Can Win Over Unsupportive Family

First Line: Author Jane Doe gives several successful ways she won over her unsupportive husband and children.

by Prawny
by Prawny

Set 2:

Subject: I’m on Jane Doe’s Blog Today

First Line 1: I talk about my characters.

First Line 2: I’d love to hear your thoughts on my post.

First Line 3: Novel Baby is available; hop by and meet my characters.

First Line 4: See what I went through last month with my characters.

In Set 2, notice the words “I” and “my”? Most people probably don’t care about us, the blog we’re on, or that another book is out. We must find something in our content that will make readers want to go to Jane’s blog.

Tweetable

Give people a reason to care about your spot on someone’s blog. Click to tweet.

Might These Emails Work Better?

Subject: Romance Readers: 3 Reasons Experts Say You Must Read Novel Baby

First Line: In Blogging Books today, you’ll learn why readers, such as you, endorsers, and reviewers, loved the characters in Novel Baby.

OR:

Subject: How to Rebuild Your Life After Losing Your Job

First Line: From character Drew Peters’ journey in Starting Over, Blogging Books lists 3 pitfalls and 4 successful efforts to handle the loss of you job.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Set 3:

Subject: Revamped Blog

First Line 1: Friends, I’ve revamped my blog. Check it out.

First Line 2: Fellow authors, I’ve got a new look! Tell me what you think.

In Set 3, when we write requests like this, we give people no reason to stop what they’re doing and go to one of millions of blogs to see our new look.

So, except for family members, this option may work better:

Tweetable

Instead of invitations to your new blog, write a great post & draw people to it. Click to tweet.

Which types of promotion emails do you seldom read?