A Book Promotion Idea Costing Less Than $20

by | Marketing Books, Writing | 2 comments


One of the best things I do for under $20 is buy Kindle gift e-books for my titles when they’re on sale for 99¢. I have them sent to my email address, then, as I need them, I forward them to readers. The readers click on the gift link and download the book.

Here are some ways I use the 20 (or more) books I purchase.

  • Giveaways for online parties.

Example: I have joined Facebook parties. During my half hour spot, I give away one to two books. Affordable at 99¢ per book. If I’m pressed for time, sometimes I just send memes of my titles that the party organizer inserts for extra giveaways. I offer one to two books. When I send winners their free books, I ask for a review (ask not push).

  • Giveaways for promotion site events.

Example: I pay AXP (Author Cross Promotions) $30 for their Classic Read & Review program. This AXP event is a program to  gain reviews, and the readers know this before they request a book. AXP puts my title on their site. Readers, tell AXP they want to read my book. AXP sends me their email addresses (good for email lists). I take advantage of building relationships with readers and ask if they can accept a Kindle gift book. Those still interested send me an email, then I forward one of my gift books to them, asking for a review. Even though all don’t post reviews, my title does get reviews. Sending 99¢ copies keeps the cost manageable.

  • Blog giveaways.

Example: When a book is coming out, I sign up for blogs to promote my book. Many hosts request I give away a book. For my Twisty Creek series, I’ll be able to send a 99¢ e-book copy of Book 1 to winners of blog contests to interest them in reading Book 2.

  • Thank you gifts to your street team or influencers.

Example:I  searched for popular Kindle books on sale for 99¢, and bought a bunch to give to the people who helped me promote my book. I didn’t give away my own books, because most of my team had already read my books.

  • Spontaneous giveaways. It’s nice to have 99¢ e-books on hand to giveaway for any reason.

Why you should buy twenty Kindle Gift e-books when your books are on sale for 99¢. Click to tweet.

What other ways can authors use 99¢ Kindle Gift e-books?

Buy Link 

Suddenly unemployed, Allie Masterson returns home to Cary, North Carolina where she caddies for her father on the PGA Seniors Tour. There, she encounters a man who possesses an alluring gift of reading the contours of the green. Fascinated with his uncanny ability, Allie is excited to meet the Green Whisperer—until she discovers that the easygoing caddy is actually Shoo Leonard, the boy who teased her relentlessly when they were kids. Despite Allie’s reservations, when Shoo is faced with having to overcome a hand injury, she agrees to use her sport science degree to become his trainer…and then she falls for him.

 Shoo Leonard is grateful to Allie for her singular determination to get him ready for the PGA tour, but he isn’t ready for anything more. Still raw from a broken engagement and focused on his career, he’s content to be her fist-bumping buddy…but then he falls for her.

What seems like a happily-ever-after on the horizon takes a turn when Allie decides she’s become a distraction to Shoo’s career. Is it time for her to step away or can The Putting Green Whisperer find the right words to make her stay?

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  1. Joanie Walker

    Sounds like you are reaping great returns on your investment of $20. Thanks for sharing your marketing tip. Loved your latest romance The Putting Green Whisperer!
    Joanie Walker

    • Zoe M. McCarthy

      Thanks, Joanie for coming by. I do like having gift books on hand.

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