A Timesaving, Stress-Reducing & Content-Refining Model for Bloggers

by | Blogging | 12 comments

“Create content that teaches. You can’t give up. You need to be consistently awesome.— Neil Patel

image by KevinKing

image by KevinKing

Here’s a model that has kept me:

  • Constant in publishing blogs
  • Consistent outside and inside my content
  • Concise in wording my content
  • Clear in my content
  • Creative in brainstorming blog ideas and selecting photos and quotes

1.  Decide and no longer flounder


  • Consider carefully how often you can blog and which days you’ll post. When I first started blogging, I decided I could blog once a week. I chose Thursdays to post. I haven’t missed posting. (Constant)
  • Decide what type of blog you’ll write: Journal, Review/Interview, or How-to. I write how-to blogs. (Consistent)
  • List what topics you’ll stick to. My topics are:
    • writing craft,
    • book marketing,
    • blogging, and
    • speaking. (Consistent)
  • Decide if you’ll host guests. I host guests who have how-to posts in my topic areas. (Consistent)
image by PIX1861

image by PIX1861


2.  Schedule and no longer struggle


  • Brainstorm and Draft. On Fridays, I seek God, brainstorm post ideas, research, and draft posts. I often use tasks I’m working on in my topic areas. That way, I can share my research. (Creative, Clear, Constant)
  • wordpress-552924_1280

    image by gounder

    Polish and Setup. On Mondays, after my content sits for a weekend, I edit the main content down to 500 words, put it through my checklist, obtain photos and a quote, and add my post to WordPress. (Concise, Clear, Consistent)
  • Publish and Announce. On Thursdays, I review the post again, publish, and announce to social media and writing groups. (Clear, Consistent, Constant)
  • Respond to Comments.  I have email notification of comments sent to me. I respond to all comments as soon as I can. (Constant, Consistent)

3. Create aids and no longer forget

  • Checklist. Mine makes my editing tasks go quickly without worry. Most important reminders in my checklist are:   

◊  Check for:

•  Uniform bullet structures (Consistent, Clear)

•  Words I tend to misspell (Clear)

•  Words that may work as contractions (Concise)

•  Words ending with –ing (Concise)

◊  Add links and make sure they open in a new tab. (Clear)

◊  Construct Click to Tweet. (Clear)

◊  Test that links and Click to Tweet work. (Clear)

◊  Add tags and category. (Clear)

◊  Select featured photo. (Consistent, Clear)

◊  Capture post’s unique link to announce posts. (Clear)

◊  Announce post to list of social media venues and groups. (Constant, Consistent)


  • Reserve blog post. I always have at least one post ready on WordPress for emergencies. (Constant, Consistent)

Use this model to be a constant, consistent, concise, clear, & creative blogger. Click to tweet.

What do you do to make blogging efficient and your content reader-friendly?

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  1. RJ Thesman

    Great post with practical ideas. I use an Editorial Calendar to post each week’s titles so that I can go back and check with myself – Scheduled? Published? Draft? My Ed Calendar is the 1st thing I open when I sit down to write.

    • Zoe M. McCarthy

      RJ, thanks so much for your alerting us to the Editorial Calendar. I was unaware of this. I watched the video and am going to give it a try.

  2. pamelasthibodeaux

    Wonderful info Zoe! I blog 3 days… Tuesday Treasure, Thursday Thoughts and Saturday Spotlight and host guests on all three…although I try to schedule at least 2 Tues/Thur posts for myself each month too. Doesn’t always work out that way but by having guests, I don’t often run out of content.

    Good luck and God’s Blessings

    • Zoe M. McCarthy

      Pam, it sounds like the Editorial Calendar Rj mentioned would work great for you. I know what you mean about not worrying about content. I don’t worry so much as I pray hard each Friday on draft day. I love it when God gives me an idea earlier in the week.

  3. davidkitz

    Your post was timely for me as I plan to do some teaching on this subject.

    • Zoe M. McCarthy

      I’m glad, David, that it will be helpful to those you teach. I should have added that I use Hootsuite for easy scheduling of all the Tweets (and Facebook).

  4. marilyn leach

    Zoe, this is a real keeper. I appreciate that you are so well organized in presentation as well as content. I think I’ve got things well in hand for my website, then I read this and realize I’ve got work to do. Thanks so much. Cheers

    • Zoe M. McCarthy

      Thanks, Marilyn. I think we all have work to do. I read a lot of experts in blogging to get to this point, such as Michael Hyatt and Copyblogger. I’m always looking for ways I can improve my blog and the process, especially efficiency. I liked reading RJ’s comment about Editorial Calendar. Best wishes, Marilyn, to you as you try a thing or two.

  5. redletterwritingdiva

    This is not only a great blog post, it is an outstanding blueprint for blog discipline. I plan to use this regularly!

    • Zoe M. McCarthy

      Thanks, Keisha. The process helps keep me going.

  6. Jane Foard Thompson

    Thank you for the clear, concise guidelines. My health has made regular posting more challenging, so I need exactly this kind is help.

    • Zoe M. McCarthy

      Jane, I can’t imagine working on a blog when I don’t feel well. I was thinking more of having blogs in reserve for vacations. Maybe I’d better get a few more posts in reserve. I hope you are in good health soon.

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