Delight Your Readers and Your Guests at Promotional Events with a Fun Activity

“Without promotion, something terrible happens…nothing!” —P. T. Barnum

by ARTG33K74

Many authors delight readers with recipes. Not a cook? How about a fun craft.

Delight your readers and guests at your events with a book-related craft. Click to tweet.

Why?

  • The activity offers your craft-loving readers who visit your website’s “For Readers” page free directions for something they like to do. They’ll return for more. Give them more. Just like the recipe idea.
  • Organizers of fairs know people like to participate in activities. So they provide face painting, games, and crafts. LEGO® is great at this idea at its LEGO® events. So for your events, offer a take-home craft for your guests.
  • A simple craft will draw people to your book-signing table.
  • Participants will have something to help them remember you and your book after they leave. They’ll have something to show others and talk about your book.

Important:

Your promotional craft should relate to something that’s in your book. Click to tweet. 

Image courtesy of hin255 at FreeDigitalPhotos.net

Example:

In Calculated Risk under the throes of being dumped by her boyfriend, Cisney rashly accepts Nick’s invitation, given in a moment of compassion, to spend Thanksgiving with his family. On Thanksgiving Day after receiving a new tablecloth, Nick’s mother asks Cisney to re-set the table to use the new tablecloth. Cisney folds the napkins into birds of paradise. To Nick’s chagrin, the folded napkins are a hit with his female relatives.

I learned to fold napkins into birds of paradise when I volunteered at Bible Study Fellowship headquarters in San Antonio during a training session. The fold was simple to do and dressed up the setting so nicely. I used them at home for a dinner gathering.

Napkin Step 8So in addition to using my personal experience in my story, something I talked about in a recent post, I use it as a promotional activity. I share the activity on my website with step-by-step photos. I’ll also have a table for napkin folding at promotional events.

Added Benefits

  • Three teens will host a table of folding birds of paradise at my book launch party. A perfect way to involve young ladies. Hopefully, they’ll enjoy helping guests fold the paper-napkin flowers. The teens will make extras that people who don’t want to fold napkins can take.
  • Guests will learn a way to dress up their table settings at home. I hope the birds of paradise will also help guests remember Calculated Risk after they leave the party.
  • I plan to offer the activity at my upcoming book signing. The folded birds of paradise will give me something to talk about with customers who stop by. This activity will be in addition to the giveaway basket of book-related goodies I talked about in a recent post. 

From the last book you read, what might be used for a craft to share with readers?

One Marketing Idea That’s Fun, Easy, and Effective

“Marketing is a contest for people’s attention.” — Seth Godin

 photo

I’m promoting my upcoming novel, but this idea can work to market other products.

A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet.

I made 5 baskets for planned events.

Why it’s fun:

  1. Purchasing reasonably priced items is like a treasure hunt.
Woman's compact with pad of adhesive notes

Woman’s compact with pad of adhesive notes.

Example: In Calculated Risk, Cisney lives by sticky notes. I spotted sticky note dispensers in the shapes of a shiny heart, a purse, and a woman’s compact with a mirror.

  1. I invited a “crafty” friend for lunch. We spent the afternoon chatting and putting the baskets together, using her expertise in making them attractive.

Why it’s easy:

  1. Compared to researching how to write a press release or an effective ad, buying several things that remind you of your story is simple. Especially, if you purposely write easy-to-find things into your novel.

Why it’s effective:

  1. Store managers are happy to help you get the word out about your book with something that’ll draw customers into their shop.
  2. A basket at an event, such as a launch party, provides visuals for talking about your story. You don’t have to memorize a formal speech.
  3. A basket of goodies is eye-catching. It draws people to your book-signing table.
  4. Email addresses collected for winner notification are good for announcing your next novel or discounts on your books. Have a way people can decline receiving updates.
  5. A basket of goodies can work for you without you being present.

Example: My hairdresser displayed my book cover poster and basket for a drawing. So for a month, my basket will draw ladies to enter with their email addresses, pick up a free bookmark and pad of sticky notes with my website info, and take a flyer about my book signing and launch party.

A giveaway basket of items can work for you without you being present. Click to tweet.

Butterfly sporting words for a writer from my "crafty" friend.

Butterfly sporting words for a writer from my “crafty” friend.

How to make a giveaway basket of goodies. 

1. Brainstorm story events and items your characters use. For example, Cisney rashly accepts an invitation to spend Thanksgiving with Nick’s family. I needed something to represent Thanksgiving.

2. Purchase 15 to 20 items. Dollar stores often have some quality items for a good price. I included at least three nice gifts women would enjoy, such as a bracelet, scented candle, and specialty hot cocoa mix.

3. Make tags that give a hint of how the items relate to the story and attach them to the items.

4. Arrange the goodies in an inexpensive basket lined with pretty tissue paper. Use colors from your book cover. Wrap the basket with transparent tulle so people can see the goodies. Tie it up and add something like a large butterfly to the bow.

5. Add your book to the basket for your personal events, such as a launch party. Best not to giveaway books at a bookstore that’s hosting you to sell books.

From the last book you read, what might be used as a goody in a giveaway basket?

4 Tips in Using Your Personal Stories in Your Writing

“I write a lot from personal experience, but I also embellish a bit.” — Miranda Lambert

 

by Rgaspari

by Rgaspari

Why is it important to include our personal stories in some way in our writing?

Well, few can imagine catching a sailfish better than a person who actually landed one.

When you don’t use your personal stories in your writing, you ignore your best resource . Click to tweet.

Image courtesy of cuteimage at FreeDigitalPhotos.net

Image courtesy of cuteimage at FreeDigitalPhotos.net

Some avoid using personal stories because it’s difficult to relive the experience. But when they do, readers reap the blessing.

How to Use Your Personal Stories in Your Novels

Knowing it’s your list to use as you wish, brainstorm your experiences. Here are categories to help you:

Funny
Embarrassing
Difficult
Hurtful
Eye-opening
Disgusting
Sweet
Exciting
Frightening
Tender

Tip 1

Many situations from your list are nonthreatening to you or others. So use those incidents in the life of your character to tell a richer story.

by anairam_zeraria

by anairam_zeraria

Example: As an actuary, I shared ideas with my analytical team, making notes in every direction on a piece of paper. I added boxes, squiggles, arrows, and circles as I talked. When I finally stopped, a team member always grabbed my “collage” and made copies for each team member for documentation. That struck me as humorous. I used this in Calculated Risk, but Nick, the actuary, responds differently to the “collage” Cisney, the marketing rep, creates.

Tip 2

Instead of using the actual incident, give the feelings you had to your character in her similar situation.

by creative_xen

by creative_xen

Example: A boyfriend took out his frustration verbally on me when he played poorly on the tennis court. So, after the first time my future husband mishit a golf shot, my heart pounded, and I feared he’d act similarly. He didn’t. Cisney’s ex took his aggravations out on her. So, when Nick and Cisney have a flat tire, her first reaction is to scrutinize how he handles the situation.

Tip 3

When you use a significant event to shape your character’s experience, pull in all the elements. Include how all your senses reacted. The thoughts going through your head. What you learned about yourself or others. Your first and second reactions.

Example: Working for three insurance companies, I knew several actuaries whose behavior was considered weird. In one job interview, someone asked if I minded working with odd people. A little scary. But I learned weird means interesting, less affected by peer pressure, and loveable. I used my friends’ unusual behaviors in the tale Cisney’s overbearing father tells about actuaries. His story offends and embarrasses Cisney. As I did, she’s learned to look past harmless external habits.

Tip 4

Be careful to avoid elements of an incident that identify an actual person. Change the props, actions, and mannerisms so the new ones produce the same reactions received from the real-life situation.

Example: In the last example, I used some of the actual behaviors of one actuary. I realized his actions were unique and others would recognize him. So, I changed the behaviors to fictional habits equally unusual to most people.

How have you used personal experiences in your writing?

Newsletter Signup

Please subscribe to my newsletter, Zoe’s Zigzags, and receive a free short story.”

Author Zoe M. McCarthy Newsletter Signup

Follow Blog Via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3,837 other subscribers
-1293Days -3Hours -24Mins -10Secs

American Christian Fiction Writers

American Christian Fiction Writers

Pin It on Pinterest