by Zoe M. McCarthy | Nov 27, 2014 | Writing
“Never forget that you only have one opportunity to make a first impression—with investors, with customers, with PR, and with marketing.”— Natalie Massenet I purchased business cards, bookmarks, postcards, posters, car magnets, a banner, and book-related...
by Zoe M. McCarthy | Nov 20, 2014 | Writing
“I love Thanksgiving because it’s a holiday that is centered around food and family, two things that are of utmost importance to me.” — Marcus Samuelsson (Chef) Whether your story is humorous or suspenseful here are ways holidays can please readers and help in...
by Zoe M. McCarthy | Nov 13, 2014 | Writing
“Without promotion, something terrible happens…nothing!” —P. T. Barnum Many authors delight readers with recipes. Not a cook? How about a fun craft. Delight your readers and guests at your events with a book-related craft. Click to tweet. Why? The activity offers your...
by Zoe M. McCarthy | Nov 6, 2014 | Writing
“Marketing is a contest for people’s attention.” — Seth Godin I’m promoting my upcoming novel, but this idea can work to market other products. A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet. I made 5 baskets for...