by Zoe M. McCarthy | Oct 30, 2014 | Writing
“I write a lot from personal experience, but I also embellish a bit.” — Miranda Lambert Why is it important to include our personal stories in some way in our writing? Well, few can imagine catching a sailfish better than a person who actually landed one. When...
by Zoe M. McCarthy | Oct 23, 2014 | Writing
“You can’t relate to a superhero, to a superman, but you can identify with a real man who in times of crisis draws forth some extraordinary quality from within himself and triumphs but only after a struggle.” — Timothy Dalton Recently, I read about people...
by Zoe M. McCarthy | Oct 16, 2014 | Writing
My guest today is Jennifer Slattery, author of Beyond I Do. Jennifer shares an important principle. Be ready for her thought-provoking examples. And don’t miss more about Jennifer and Beyond I Do following her post. As a freelance editor I’m often...
by Zoe M. McCarthy | Oct 9, 2014 | Writing
“No one wants to be hit over the head with product features or your ravings about how great your product is.” —Ilya Spitalnik (PowToon) During my marketing research, Ilva Spitalnik’s video, intrigued me with the idea of using cartoons in my blogs, promotions,...
by Zoe M. McCarthy | Oct 2, 2014 | Blogging
“Yet nothing in the marketing mix is more important than a strong title.” —Michael Hyatt Hurray! Hurray! This post is the 100th I’ve written. Because I have guests on my blog, I’ve published more than 100 posts, but this is a milestone for me! I looked back at...