Diary of a Book Marketing Plan-Final Entry-Reviews & More

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This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, Ask David Tweets and a Goodreads Ad.

Today, I share all my promotion activities and my evaluation of each thus far.

Influencers

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Two thirds of my fifteen influencers posted reviews so far. I’m told I need 100 influencers to “gain any traction.” Wow. I’m still asking my faithful few to promote events, such as the multi-author Facebook party. About 25% of my influencers have been super active.

Announcements

Newsletter: A better than average rate of subscribers opened my email (52.5% mine vs. 23.6% industry average). Clicks for the industry average is 2.6% clicks; mine were 4.9%. Hard to track sales.

Email list: I’m working on growing my 280 with people I know are readers. 

Authors Cross Promotion/Reviews

I’ve received requests from 17 readers/reviewers for my book through this service. I sent preliminary emails to make sure the people wanted the Kindle e-book version, and 53% responded. So far, 5 wrote reviews. I’m confident I’ll receive a few more reviews. I like this service; I’m building my email list and relationships with these readers.

Vessel Project

I purchased this service, which keeps my book in front of readers in my genre for a year. Hard to track sales.

Ads

Facebook, Goodreads, and Amazon ads are exposing my book to many people. I don’t know how effective they are for sales, though. My ten-day-old Goodreads ad has had 36 views but 0 clicks. Not so good. But I only pay for clicks, and readers are viewing my book. My publisher has placed an Amazon ad, but results aren’t in.

Ask David Tweets

I’ve published half my 60 tweets. On my evening tweets, I’ve received 0 – 7 retweets and 0 – 2 likes. Ask David suggests I retweet and like my tweets after they post them. Using good hashtags for my audience is important. Hard to track sales.

Guest Blogs/Interviews

Five blogs have hosted me, and two more are scheduled. I enjoyed interaction with commenters. Hard to track, but one sale was verified. My influencers promoting these posts helped me reach more people. Choose blogs that have high traffic. I prefer to do interviews because they better expose the book.

Giveaways

I signed up for the October giveaway for Sweet Romances with Authors Cross Promotion. This will significantly grow my email list with more readers. I’ll give away three e-books. 

Facebook Party

I’ll host a half-hour slot on a multiple-author Facebook party. So far, 48 people are going and 39 are interested. Although its hard to track sales, this gives me an opportunity to build relationships with readers.

Book Signing

After concentrating on online promotions, I’ve now scheduled a book signing at the local bookstore. I sold 11 copies of my first book there, which is around average. My basket giveaway signup grew my email list. I’ve also scheduled a spot at a retirement center’s craft fair.

Book Launch Party

I mailed 120 invitations to my book launch party this week. I’m looking forward to sharing my talks and visiting with my friends and acquaintances.

Conferences

I’ll lead a workshop at the Virginia chapter’s American Christian Fiction Writers Annual Conference – another opportunity to pay forward the help I’ve received, meet people, and expose my book.

Talks

I plan to schedule talks with women’s groups. I’ve scheduled a library workshop for 2018 to promote my non-fiction book on writing, but I’ll also offer this book.

Book Marketing Diary–Final Entry: Reviews & other actual promotion activities. Click to tweet.

Authors, how do you encourage reviews?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan–Entry 4-Newsletter & More

 

image by geralt

This is the fourth entry in the series in which I share the tasks and progress on my book-marketing experience for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

My last three posts, among other activities, talked about my setup, recruiting influencers, guest posting, and a book launch party.

Sometimes Things Don’t Go as Planned

I wrote and sent a guest post early for a blog. The host had double-booked the spot by accident and had to go with the other post because it was part of a series. This’s why I try to send guest posts early and ask for confirmations of receipt. Knowing the situation early, I was able to use the post for a blog I’m a regular on.

I’m still waiting on the final proof from the publisher. Of course, I’m a little nervous about being able to order and receive books in time for my book launch party.

Tasks Performed This Past Week

Newsletter

I wrote and formatted the content for my newsletter to publish on my book’s release date. In my previous newsletter, I announced signing three book contracts in quick succession and told a little about each contracted book. For my newsletter going out on my book’s release date, I’m focusing on that book, presenting:

  • the book cover,
  • the back-cover blurb,
  • what people are saying about my book,
  • a story about how I used an event from my childhood in the book, and
  • upcoming events I’m involved in that subscribers might enjoy.

Tip: See my January blog post, “50 Ideas for Author Newsletter Content.

 

image by mohamed1982eg

Guest Interviews

I provided—early—my responses to questions for a blog interview.

Tip: The work you put into responses to interview questions provides content for talks you’ll book at libraries, bookstores, and other speaking events. Hosts ask questions they think will interest their subscribers. Your audiences probably have similar questions. I combine my answers from a few blog interviews and quickly rewrite them into a hopefully interesting talk.

Influencers

I wrote several tweets and Facebook announcement blurbs that my influencers can easily post to their Twitter and Facebook feeds.

Tip: In the brief tweets, I include a book quote, two good readers’ hashtags, and the shortened buy link. I use the Hootsuite’s “Add a link…” box, which shortens my link and puts it in my tweet. If I have room, I include the title.

Book Launch Party

I’ve adhered stamps and address labels to the 120 postcard invitations.

Two 5-minute talks are written. I’ll give them at the party just before two of the three giveaway drawings.

I’ve started packaging the prizes to look pretty for the drawings.

Online Promotion

My Goodreads author page: I’ve added my book.

Facebook author page: I shared my book cover with my followers and boosted it for $3.

Keeping Me Straight

I updated my Excel Marketing spreadsheet noting what I’ve done and what I still need to do. Completed items are in blue; still to do are in red.

Book Marketing Diary – Entry 4: newsletter & other actual promotion activities. Click to tweet.

How have you used the boost option on Facebook?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

3 Steps to Find a Romantic Idea for Your Creative Activity

“Opposites attract. If two people just alike get married, one of you is unnecessary.” —Larry Burkett

Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net
Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net

You’re preparing a talk to a women’s group. Or writing a romantic scene. Or composing a song. Where will you find a romantic idea to entice your female audiences?

Here are 3 Steps to come up with a romantic idea for your creative work.

Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net
Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net

Step 1. Write What You Know

Who do you know better than your spouse? You don’t have to go back to those budding-romance days. Look at why you love your spouse now.

Step 2. Use Opposites Attract

People love stories about how men differ from women. It’s romantic. So, list ways you’re different from your spouse. When you get about fifty…just kidding…ten, stop. Here’s mine:

1. He enjoys people. I’ve considered building a monument to the person who invented email.

2. He is a man of few words. That’s because I hog all the rest.

3. He finally comments on what I said five minutes ago. I’ve already forgotten what I said and moved on to my next idea.

4. He’s always right. I supply him with numerous opportunities, but I’ve reserved a billboard for the glorious day he’s WRONG.

Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net
Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net

5. He analyzes how to put gutters on our house. I analyze everything else.

6. He takes hot showers so long I can’t find my way out of the bathroom. To save on electrical costs, I freshen up in his steam wondering why my hair doesn’t hold a curl.

7. He leaves a mushy card on my favorite chair on Valentine’s Day. When I find it, I race upstairs, cut out two harts, glue them together, and slap a doily on it, tea stain down, and finish it off with, “I love you.”

8. He laughs at my humor. I force weak smiles while he over-explains the way things work.

9. He does the grocery shopping, if I make the list. I question why he didn’t know “romaine in a bag” meant the easy pre-cut version and not a humongous stalk of romaine that barely fits in the vegetable drawer and happens to be sold in a bag.

10. He never tells embarrassing stories on me. I use this godly man as fodder for my social media posts.

Step 3. Recall a story.

Image courtesy of xedos4 at FreeDigitalPhotos.net
Image courtesy of xedos4 at FreeDigitalPhotos.net

For each difference, recall a story that proves you’re different in that area.

Here’s mine for number 5:

At our last house, John stood in the backyard, staring up at the roof for a lo-o-o-ng time. I couldn’t fathom what the man was doing. I asked. The expert who configures the gutters for houses was coming the next day. Our roof had funky levels. John wanted to figure it out before the EXPERT came. Do you know what? When the EXPERT showed John his configuration, John suggested his own and the expert agreed it was better!

Now you see why I listed number 4. But I have to admit I my heart tingled that my man bested the gutter expert.

From this story, I can use a similar situation for my fictional hero. Because I know my feelings from my scoffing in the beginning to my tingles at the end, I can give my heroine those feelings.

What’s a story you could use for a creative activity?