by Zoe M. McCarthy | Feb 13, 2014 | Writing
“The beginning is the most important part of the work.” —Plato Why should I care about what you have to say? Sounds rude, doesn’t it? But that’s what many people in your audience think when they approach your work. So, how much time do you spend on the opening of your...
by Zoe M. McCarthy | May 30, 2013 | Creating
“The secret to humor is surprise. ” — Aristotle We know humor adds much to engaging an audience. This is true whether our works are art pieces, presentations, dramas, novels, short stories or non-fiction. But we also know humor, unlike other elements in our creative...
by Zoe M. McCarthy | May 23, 2013 | Leading
“Communicating an idea juxtaposed with its polar opposite creates energy. Moving back and forth between the contradictory poles encourages full engagement from the audience.” —Nancy Duarte You step back from your creative work and, no matter how hard you rationalize...
by Zoe M. McCarthy | May 16, 2013 | Creating
“If people never did silly things, then nothing intelligent would ever get done.” —Ludwig Wittgenstein Tired of staring at a blank screen? Are all your ideas frozen inside your brain? Try this exercise. It’ll thaw your brain cells. 4 Steps to Jumpstart Your Stalled...
by Zoe M. McCarthy | May 2, 2013 | Leading
“Attitude is a little thing that makes a big difference.”— Winston Churchill What are you going to do when: emails pop up about your presentation, comments appear at the end of your blog post, notecards arrive in your mailbox about your art show, mothers stop by your...