by Zoe M. McCarthy | Feb 16, 2017 | Writing
What Is the Book Cover Images: the artwork or photos Words: the fonts of titles and content Content: title, taglines, back-cover description, and bio Blurbs: endorsements Good Book Covers A good book covers will: be more than a lovely cover; it...
by Zoe M. McCarthy | Jul 9, 2015 | Marketing Books
“But making money at fairs and shows isn’t as easy as it seems. It requires research, planning and the ability to keep a smile on your face while standing on your feet for long hours. And that’s not for everyone.” — Rosalind ResnickThis spring,...
by Zoe M. McCarthy | Feb 26, 2015 | Writing
“Your big opportunity may be right where you are now.” —Napoleon Hill Many of us authors dread marketing our books. It’s difficult, time-consuming, and often we’re unsure it works. The least we can do is open our weary marketing eyes and grab the promotional...
by Zoe M. McCarthy | Nov 20, 2014 | Writing
“I love Thanksgiving because it’s a holiday that is centered around food and family, two things that are of utmost importance to me.” — Marcus Samuelsson (Chef) Whether your story is humorous or suspenseful here are ways holidays can please readers and help in...
by Zoe M. McCarthy | Nov 13, 2014 | Writing
“Without promotion, something terrible happens…nothing!” —P. T. Barnum Many authors delight readers with recipes. Not a cook? How about a fun craft. Delight your readers and guests at your events with a book-related craft. Click to tweet. Why? The activity offers your...