by Zoe M. McCarthy | Oct 5, 2017 | Writing
Like many new writers, I thought I had to create a string of interesting events to make a good story. Some scary, some romantic, some brave, etc. I didn’t see the story as my protagonist’s journey to become someone better. Goals Now I know my protagonist’s internal...
by Zoe M. McCarthy | Feb 26, 2015 | Writing
“Your big opportunity may be right where you are now.” —Napoleon Hill Many of us authors dread marketing our books. It’s difficult, time-consuming, and often we’re unsure it works. The least we can do is open our weary marketing eyes and grab the promotional...
by Zoe M. McCarthy | Nov 6, 2014 | Writing
“Marketing is a contest for people’s attention.” — Seth Godin I’m promoting my upcoming novel, but this idea can work to market other products. A drawing for a gift basket of items related to your novel is easy and effective. Click to tweet. I made 5 baskets for...
by Zoe M. McCarthy | Jan 16, 2014 | Writing
“The wise learn from the experience of others, and the creative know how to make a crumb of experience go a long way.” —Eric Hoffer You realize you need strong emotional events for your character’s journey. Try using greatest, closest, and funniest moments to...