by Zoe M. McCarthy | Nov 13, 2014 | Writing
“Without promotion, something terrible happens…nothing!” —P. T. Barnum Many authors delight readers with recipes. Not a cook? How about a fun craft. Delight your readers and guests at your events with a book-related craft. Click to tweet. Why? The activity offers your...
by Zoe M. McCarthy | Oct 10, 2013 | Leading
“The sweet spot of every person lies at the intersection of our greatest strength and greatest passion.” —Ken Coleman Has your approach to engage an audience gone awry like a shanked golf ball that speeds away from the cup? If so, finding the creative sweet spot in...
by Zoe M. McCarthy | May 23, 2013 | Leading
“Communicating an idea juxtaposed with its polar opposite creates energy. Moving back and forth between the contradictory poles encourages full engagement from the audience.” —Nancy Duarte You step back from your creative work and, no matter how hard you rationalize...