by Zoe M. McCarthy | Jun 7, 2018 | Marketing Books, Writing
You can’t wait to read the next engaging book. How do you find that novel? In today’s world, whether authors are traditionally published or self-published, we must invest time and money in promoting our books. It would be helpful if we could put out resources into...
by Zoe M. McCarthy | Apr 19, 2018 | Writing
On the premise we can learn about an author’s audience from reading book reviews, I studied reviews for a Christian contemporary romance I had read. I became more intrigued by the relationship between reviewers’ issues and their star-ratings than the author’s...
by Zoe M. McCarthy | Mar 19, 2015 | Writing
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” —Dave Ramsey I’ve pursued many of these marketing activities for Calculated Risk. Decide which you have...
by Zoe M. McCarthy | Sep 12, 2013 | Creating
“Help others achieve their dreams and you will achieve yours.” — Les Brown You want to help others, but you’re drowning in getting everything done for your own creative work. I experienced this early in my writing career. Then one day, I knew the answer to an author’s...
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