by Zoe M. McCarthy | Oct 10, 2013 | Leading
“The sweet spot of every person lies at the intersection of our greatest strength and greatest passion.” —Ken Coleman Has your approach to engage an audience gone awry like a shanked golf ball that speeds away from the cup? If so, finding the creative sweet spot in...
by Zoe M. McCarthy | May 23, 2013 | Leading
“Communicating an idea juxtaposed with its polar opposite creates energy. Moving back and forth between the contradictory poles encourages full engagement from the audience.” —Nancy Duarte You step back from your creative work and, no matter how hard you rationalize...
by Zoe M. McCarthy | Apr 4, 2013 | Leading
“We have met the enemy and they is us.” — Ashleigh Brilliant We want people to love our creative works, but find critics dislike them. People refuse to look at or listen to or taste our works. Sure, critics are often wrong. But not always. Here are 4 questions to...
by Zoe M. McCarthy | Feb 7, 2013 | Creating
“Creativity takes planning in multiple iterations.” —Beth Comstock We have an idea for an activity or a writing project. We capture the idea and move to the next idea in our project. Then we wonder why the audience didn’t engage during our presentation. Why editors...
by Zoe M. McCarthy | Jan 10, 2013 | Leading
“Try not to become a man of success, but rather try to become a man of value.” —Albert Einstein We arrive ready to participate, but the leader doesn’t show up. Although we’re familiar with the activity, we seek someone more qualified to fill in for the leader....
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