by Zoe M. McCarthy | Sep 18, 2014 | Blogging
“The danger of the Web is that you can go from idea to public announcement in under ten minutes.” —Seth Godin We do much work to write an interesting blog post, article, or book. Yet our announcements to promote our work fail to draw people to it. We ignore the...
by Zoe M. McCarthy | Feb 13, 2014 | Writing
“The beginning is the most important part of the work.” —Plato Why should I care about what you have to say? Sounds rude, doesn’t it? But that’s what many people in your audience think when they approach your work. So, how much time do you spend on the opening of your...