“Yet nothing in the marketing mix is more important than a strong title.” —Michael Hyatt
Hurray! Hurray! This post is the 100th I’ve written. Because I have guests on my blog, I’ve published more than 100 posts, but this is a milestone for me!
I looked back at my early posts. Five posts did well at the time of publishing and continued to be viewed more often than others over the past couple of years.
I believe the titles made these blog posts popular over time. Click to tweet.
5 Reasons I Don’t Care I Lost Money Self-Publishing(Blog #14)
Many in my audience are writers. They’ve probably considered self-publishing.
4 Crucial Elements That Make Your Audience Talk Up Your Creative Work(Blog #24)
Who wouldn’t want more people talking up their work?
4 Ways to Free Yourself from Procrastination in Your Creative Endeavors(Blog #27)
Who wouldn’t want to be free from evil procrastination?
4 Choices That Improve Your Perseverance(Blog #25)
Perseverance is a coveted commodity.
2 Tips to Pump Up Your Flat Characters in Your Story (Blog #28)
Actually, the tag, Chevelle, that I included on this post, boosted this one to the all-time high number of views.
For over a year, this post received weekly views and spurred several emails from Chevelle-loving men. One wanted to buy our junked Winnebego mentioned in the content.
Including a word repeated often in the content (Chevelle) in my tags, showed SEO works.
Note Two Important Characteristics:
- All titles have a number in them. Number of reasons, elements, ways, choices, and tips. In addition to “How to,” giving the number of items is particularly effective.
- All titles told what benefits people would receive from the content. (4 directly; 1 indirectly) This is a must.
Work as hard on your post title as you do your content. Click to tweet.
Join me in celebrating Blog #100. What is the title of the most popular blog post you wrote and published? (Please no guest blogs whose titles’ effectiveness are masked by the promotion efforts of your guests.)