by Zoe M. McCarthy | Jun 7, 2018 | Marketing Books, Writing
You can’t wait to read the next engaging book. How do you find that novel? In today’s world, whether authors are traditionally published or self-published, we must invest time and money in promoting our books. It would be helpful if we could put out resources into...
by Zoe M. McCarthy | Aug 17, 2017 | Marketing Books, Writing
This is the fourth entry in the series in which I share the tasks and progress on my book-marketing experience for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past. My last...
by Zoe M. McCarthy | Jun 11, 2015 | Blogging
“Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop.” — Corey EridonWe can improve our reach by spending more time on wording our blog titles. Going a step further: We need to improve the headlines on all online content we...