How Do Readers Find Books They Want to Read?

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You can’t wait to read the next engaging book. How do you find that novel?

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In today’s world, whether authors are traditionally published or self-published, we must invest time and money in promoting our books. It would be helpful if we could put out resources into activities that help readers find books they want to read.

 

 

I’d like to know how you go about finding novels you want to read. I’ve created a list of possibilities below.

 

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If you would be so kind, would you write the list numbers of the two or three you mostly use into the comments section and post the comment? Or write in ones I haven’t listed that you use. That would be helpful also.

 

 

 

In a future post, if I have enough responses to tell us something, I’ll share the results from the comments.

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How I Find Books I Want to Read

  1. Peruse bookstores
  2. Attend book fairs
  3. Find recommendations in newspapers or other publications
  4. Act on recommendations from other readers (word of mouth)
  5. Investigate books announced through emails from authors about new books, or deals on old ones
  6. Subscribe and use suggestions from authors’ newsletters
  7. Investigate books mentioned in authors’ sidebars on their blogs or websites
  8. Read mainly series and get the next book in the series
  9. Click on “Customers who bought this book, also bought …” (Amazon ads)
  10. Click on “Sponsored products related to this item …” (Amazon ads)
  11. Click on Facebook ads
  12. Click on Twitter ads
  13. Click on Goodreads ads
  14. Look at reviews and recommendations on Goodreads
  15. Peruse reviews & star ratings on online bookstore sites (Amazon, CBD, B&N)
  16. Attend Facebook parties to receive free giveaways
  17. Comment on blogs with giveaways to receive free books
  18. Belong to book sites that report deals in your genre (BookBub, Libroso)
  19. Belong to KindleUnlimited or a similar program.
  20. Go to Online Libraries
  21. Look for books on publishers’ sites
  22. Look for books by my favorite authors
  23. Investigate books promoted on Twitter
  24. Investigate books promoted on Facebook
  25. Subscribe to blogs that review books
  26. Belong to a site where I choose free books to review (Authors Cross-Promotion)
  27. Purchase box sets looking for new authors

Help learn how readers find books they want to read. Click to tweet.

Please share the way you locate your next fiction read in the comments. Thank you so much for participating.

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan–Entry 4-Newsletter & More

 

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This is the fourth entry in the series in which I share the tasks and progress on my book-marketing experience for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

My last three posts, among other activities, talked about my setup, recruiting influencers, guest posting, and a book launch party.

Sometimes Things Don’t Go as Planned

I wrote and sent a guest post early for a blog. The host had double-booked the spot by accident and had to go with the other post because it was part of a series. This’s why I try to send guest posts early and ask for confirmations of receipt. Knowing the situation early, I was able to use the post for a blog I’m a regular on.

I’m still waiting on the final proof from the publisher. Of course, I’m a little nervous about being able to order and receive books in time for my book launch party.

Tasks Performed This Past Week

Newsletter

I wrote and formatted the content for my newsletter to publish on my book’s release date. In my previous newsletter, I announced signing three book contracts in quick succession and told a little about each contracted book. For my newsletter going out on my book’s release date, I’m focusing on that book, presenting:

  • the book cover,
  • the back-cover blurb,
  • what people are saying about my book,
  • a story about how I used an event from my childhood in the book, and
  • upcoming events I’m involved in that subscribers might enjoy.

Tip: See my January blog post, “50 Ideas for Author Newsletter Content.

 

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Guest Interviews

I provided—early—my responses to questions for a blog interview.

Tip: The work you put into responses to interview questions provides content for talks you’ll book at libraries, bookstores, and other speaking events. Hosts ask questions they think will interest their subscribers. Your audiences probably have similar questions. I combine my answers from a few blog interviews and quickly rewrite them into a hopefully interesting talk.

Influencers

I wrote several tweets and Facebook announcement blurbs that my influencers can easily post to their Twitter and Facebook feeds.

Tip: In the brief tweets, I include a book quote, two good readers’ hashtags, and the shortened buy link. I use the Hootsuite’s “Add a link…” box, which shortens my link and puts it in my tweet. If I have room, I include the title.

Book Launch Party

I’ve adhered stamps and address labels to the 120 postcard invitations.

Two 5-minute talks are written. I’ll give them at the party just before two of the three giveaway drawings.

I’ve started packaging the prizes to look pretty for the drawings.

Online Promotion

My Goodreads author page: I’ve added my book.

Facebook author page: I shared my book cover with my followers and boosted it for $3.

Keeping Me Straight

I updated my Excel Marketing spreadsheet noting what I’ve done and what I still need to do. Completed items are in blue; still to do are in red.

Book Marketing Diary – Entry 4: newsletter & other actual promotion activities. Click to tweet.

How have you used the boost option on Facebook?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

4 Resources to Help You Become Awesome at Creating Blog Titles

“Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop.” — Corey Eridon

by geralt
by geralt

We can improve our reach by spending more time on wording our blog titles. Going a step further: We need to improve the headlines on all online content we write.

narciso1
narciso1

Whether we write how-to or journal type blogs, newsletters, interviews, devotionals, emails, or any other online content, we can reach more people with attention-grabbing titles.

 

 

 

 Would you click on any of these? I’ve seen similar ones online.

by geralt
by geralt

How-to blog: My Thoughts on Writing
Journal blog: Opening Day
Newsletter: My Book Update
Interview: Interview with Drew Smith
Devotional: A Look at Ephesians
Email: Visit My Blog Today

None intrigues me enough to click.

Below are links and descriptions of 4 posts that will help you write awesome blog titles.

I believe their principles carry over for titling other online content. Also, note the bloggers’ titles tell us the benefit of reading their posts.

1.  74 Attention-Grabbing Blog Titles That Actually Work by Larry Kim

http://www.inc.com/larry-kim/74-attention-grabbing-blog-titles-that-actually-work.html

For those who find templates helpful Kim provides 74 in his post. I used #34 for this blog post title. He gives the statistic that 26% of Buzzfeed’s 60,000 top ariticles are “listicles,” e.g. 10 Tips… or 8 Reasons….

2.  10 Sure-Fire Title Formulas That Attract Readers by James Scherer

http://blog.wishpond.com/post/60276168559/10-sure-fire-blog-title-formulas-that-attract-readers

For Scherer’s 10 blog title formulas, he gives real-life examples plus three more examples in his “How you can do it:” sections. Here are a few of the types of blog titles Scherer discusses:

  1. “Cutting-edge information”
  2. “Using phrases like ‘need to know’”
  3. “Creating the curiosity gap”
by Image courtesy of Stuart Miles at FreeDigitalPhotos.net
by Image courtesy of Stuart Miles at FreeDigitalPhotos.net

3.  Tips for Writing Blog Titles that Earn ReTweets by Jasmine Henry

http://www.socialmediatoday.com/content/tips-writing-blog-titles-earn-retweets

Henry shares a surprising finding that shows a great blog title is important for reasons other than grabbing readers. Many people will retweet links to titles on content they haven’t read.

Henry promotes these blog title characteristics: actionable, brief (70 character limit), clear, emphatic, intriguing, and keyword-oriented. She discusses each and gives examples.

4.  The Dark Science of Naming Your Post: Based on Studying 100 Blogs by Iris Shoor

http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

I found this one through Jasmine Henry’s post. Shoor found in her study on tech related posts that “The post title has a huge impact on the numbers.” She talks about what words and phrases to use. Like the others, she advocates using numbers and goes into more depth in how to use them. Shoor also lists what doesn’t work. A surprise to her, and to me, was that including “you” or “how to” in the title seems to have no viral affect on posts.

Find out what makes a blog title work. Use this info to title all online content. Click to tweet.

What social media title grabbed you?