Diary of a Book Marketing Plan–Entry 4-Newsletter & More


image by geralt

This is the fourth entry in the series in which I share the tasks and progress on my book-marketing experience for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

My last three posts, among other activities, talked about my setup, recruiting influencers, guest posting, and a book launch party.

Sometimes Things Don’t Go as Planned

I wrote and sent a guest post early for a blog. The host had double-booked the spot by accident and had to go with the other post because it was part of a series. This’s why I try to send guest posts early and ask for confirmations of receipt. Knowing the situation early, I was able to use the post for a blog I’m a regular on.

I’m still waiting on the final proof from the publisher. Of course, I’m a little nervous about being able to order and receive books in time for my book launch party.

Tasks Performed This Past Week


I wrote and formatted the content for my newsletter to publish on my book’s release date. In my previous newsletter, I announced signing three book contracts in quick succession and told a little about each contracted book. For my newsletter going out on my book’s release date, I’m focusing on that book, presenting:

  • the book cover,
  • the back-cover blurb,
  • what people are saying about my book,
  • a story about how I used an event from my childhood in the book, and
  • upcoming events I’m involved in that subscribers might enjoy.

Tip: See my January blog post, “50 Ideas for Author Newsletter Content.


image by mohamed1982eg

Guest Interviews

I provided—early—my responses to questions for a blog interview.

Tip: The work you put into responses to interview questions provides content for talks you’ll book at libraries, bookstores, and other speaking events. Hosts ask questions they think will interest their subscribers. Your audiences probably have similar questions. I combine my answers from a few blog interviews and quickly rewrite them into a hopefully interesting talk.


I wrote several tweets and Facebook announcement blurbs that my influencers can easily post to their Twitter and Facebook feeds.

Tip: In the brief tweets, I include a book quote, two good readers’ hashtags, and the shortened buy link. I use the Hootsuite’s “Add a link…” box, which shortens my link and puts it in my tweet. If I have room, I include the title.

Book Launch Party

I’ve adhered stamps and address labels to the 120 postcard invitations.

Two 5-minute talks are written. I’ll give them at the party just before two of the three giveaway drawings.

I’ve started packaging the prizes to look pretty for the drawings.

Online Promotion

My Goodreads author page: I’ve added my book.

Facebook author page: I shared my book cover with my followers and boosted it for $3.

Keeping Me Straight

I updated my Excel Marketing spreadsheet noting what I’ve done and what I still need to do. Completed items are in blue; still to do are in red.

Book Marketing Diary – Entry 4: newsletter & other actual promotion activities. Click to tweet.

How have you used the boost option on Facebook?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan Entry 3

image by jfcby

This is the third entry in the series in which I share the tasks and progress on my book-marketing plan for my second book coming out soon. My last two posts among other activities talked about my setup and recruiting influencers.

Tasks Performed This Past Week


 Local Book Launch Party

I met with my two helpers. We discussed food, decorations, punch servers, and party setup. I’d already reserved the place and arranged for live background music.

Tip: Walmart can put an exact frosting replica of the book cover on a cake from a photo. This one was for my first book with congratulations added in pink.


I ordered Postcards sporting my cover and two endorsements. I designed a label for the invitation content. I’ll affix the labels to postcards. My address labels are also ready to be printed soon. I’m inviting 120 families.

My hero and heroine drink hot chocolate and dispute the best way to make the winter beverage. So, I ordered Pfaltzgraff mugs (on sale) and am packaging them in pairs for drawings and for the final giveaway – a basket of book-related goodies.

Good quality, coordinated plates, cups, and napkins were available at a $1-$5 discount store.


image by geralt


Sixteen influencers are ready to get the word out about my book.

I have created several tweets for my influencers to use in announcing my book. I will write several more for them and for professional online promoters. I include my tagline or short book quotes and popular hashtags.

I drafted my email announcement content. My influencers can use it if they wish.

Guest Blogs & Promotion Sites

I’m still drafting and sending out guest posts, spotlights, and interviews early. I sent hosts four of the nine posts scheduled. Most appreciate getting the content early.

Tip: I belong to American Christian Fiction Writers, and subscribe to their email loop. Several requests appear daily for guests to fill spots on members’ blogs. Join writers’ email loops, look out for offers from popular blogs, and sign up for the spots you can handle.

Tip: Always ask hosts to confirm they’ve received your guest post content. This helps them acknowledge that you’ve sent the information early and helps you know that it didn’t go to their spam folder.

I entered my title information on Fiction Finder, a listing of authors and titles.

Online Promotions

I researched online promotion sites: Author Cross Promotion; Product Elf; and Ask David.

I’ve begun adding my new book information and updating pages on my website. I contacted my website designer for the work I can’t do.

I added my new book information to my Amazon author page.

Keeping Me Straight

I updated my Excel Marketing spreadsheet noting what I’ve done and need to do.

image by deeptuts

Tip: I also recorded money I’ve spent on marketing. This is invaluable when it comes to tax time.


Diary of a book marketing plan–Entry 3: launch party & other actual promotion activities. Click to tweet.

Published authors please share with us. Can you tell us a creative idea that you used for your launch party?

Diary of a Book Marketing Plan Entry 2

image by Tumisu

This is the second entry in the series in which I share the progress and tasks of my book-marketing plan for my second book coming out mid August. The first entry last week began with my setup tasks.

Tasks Performed This Past Week

  • I contacted 26 promising people to help me as influencers for Gift of the Magpie. So far, 14 have agreed to help me.
image by Tumisu

Suggestion for Influencers

  • I sent email letters to my influencers, welcoming and thanking them and detailing 18 possible tasks they can do to help me. I suggested a mix, because some are strong in social media and others are not. I listed such things as:
    • Announce the book on their social media places and on emails to friends.
    • Write an honest review on Amazon, Goodreads, other bookstore sites, and include it in their emails to friends.
    • Follow my Amazon page.
    • Post the back cover blurb and the endorsements written for my book on their emails and social media spots.
    • Tweet and/or post to Facebook book quotes I send them.
    • Announce my giveaways and when the book is free or on sale.
    • Interview me on their blogs.
    • Know I’m available for speaking events.
    • Ask their local libraries to order the book.
    • Suggest my book to their book clubs.
    • Feature my cover temporarily on their Facebook header.
    • Distribute bookmarks.

Contacts for Announcements

• I created address labels for invitations to my local book launch party.

• I added email addresses collected from events held for my first book to my email list to announce my second book on the release date.

Designing and Ordering Promotional Materials

• I designed and ordered my bookmarks and business cards.

• I asked my publisher for the ISBN and other book information to design my postcards. I will give them to bookstores and libraries and send them as invitations to my book launch party. Bookstores and libraries appreciate the postcard because it has all the information they need to order books: Cover, title, ISBN, and my contact information.

Guest Blogs and Parties

• I drafted two more posts for blogs on which I’ll be a guest. I now have four posts drafted out of seven guest blog invitations.

• I prepared an agenda for the upcoming meeting with my helpers for the local book launch party. 


Keeping Me Straight


image by Pexels

• I updated my Excel Marketing spreadsheet – this is invaluable in keeping all my marketing efforts straight and remembering important information. 

º I added new tasks and subtasks. On each, I included contact person, cost, task due date, date I’ll work on the task (I added these dates to my calendar too), and other notes.

º Updated notes, needs, and progress on tasks already entered into the worksheet.

Over the next several weeks, as I record my efforts and progress for Gift of the Magpie, I’ll also include tips. I hope you’ll follow along and share your tips and thoughts too.

Diary of a book marketing experience—Entry 2: influencers and other promotion activities. Click to tweet.

Published authors please share with us. Which promotion activity was most helpful in giving your book exposure and sales?