Diary of a Book Marketing Plan-Final Entry-Reviews & More

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This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, Ask David Tweets and a Goodreads Ad.

Today, I share all my promotion activities and my evaluation of each thus far.

Influencers

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Two thirds of my fifteen influencers posted reviews so far. I’m told I need 100 influencers to “gain any traction.” Wow. I’m still asking my faithful few to promote events, such as the multi-author Facebook party. About 25% of my influencers have been super active.

Announcements

Newsletter: A better than average rate of subscribers opened my email (52.5% mine vs. 23.6% industry average). Clicks for the industry average is 2.6% clicks; mine were 4.9%. Hard to track sales.

Email list: I’m working on growing my 280 with people I know are readers. 

Authors Cross Promotion/Reviews

I’ve received requests from 17 readers/reviewers for my book through this service. I sent preliminary emails to make sure the people wanted the Kindle e-book version, and 53% responded. So far, 5 wrote reviews. I’m confident I’ll receive a few more reviews. I like this service; I’m building my email list and relationships with these readers.

Vessel Project

I purchased this service, which keeps my book in front of readers in my genre for a year. Hard to track sales.

Ads

Facebook, Goodreads, and Amazon ads are exposing my book to many people. I don’t know how effective they are for sales, though. My ten-day-old Goodreads ad has had 36 views but 0 clicks. Not so good. But I only pay for clicks, and readers are viewing my book. My publisher has placed an Amazon ad, but results aren’t in.

Ask David Tweets

I’ve published half my 60 tweets. On my evening tweets, I’ve received 0 – 7 retweets and 0 – 2 likes. Ask David suggests I retweet and like my tweets after they post them. Using good hashtags for my audience is important. Hard to track sales.

Guest Blogs/Interviews

Five blogs have hosted me, and two more are scheduled. I enjoyed interaction with commenters. Hard to track, but one sale was verified. My influencers promoting these posts helped me reach more people. Choose blogs that have high traffic. I prefer to do interviews because they better expose the book.

Giveaways

I signed up for the October giveaway for Sweet Romances with Authors Cross Promotion. This will significantly grow my email list with more readers. I’ll give away three e-books. 

Facebook Party

I’ll host a half-hour slot on a multiple-author Facebook party. So far, 48 people are going and 39 are interested. Although its hard to track sales, this gives me an opportunity to build relationships with readers.

Book Signing

After concentrating on online promotions, I’ve now scheduled a book signing at the local bookstore. I sold 11 copies of my first book there, which is around average. My basket giveaway signup grew my email list. I’ve also scheduled a spot at a retirement center’s craft fair.

Book Launch Party

I mailed 120 invitations to my book launch party this week. I’m looking forward to sharing my talks and visiting with my friends and acquaintances.

Conferences

I’ll lead a workshop at the Virginia chapter’s American Christian Fiction Writers Annual Conference – another opportunity to pay forward the help I’ve received, meet people, and expose my book.

Talks

I plan to schedule talks with women’s groups. I’ve scheduled a library workshop for 2018 to promote my non-fiction book on writing, but I’ll also offer this book.

Book Marketing Diary–Final Entry: Reviews & other actual promotion activities. Click to tweet.

Authors, how do you encourage reviews?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Sisterhood of the World Bloggers

Because mine is a how-to blog, writing a blog-hop interview this week is a treat. My nominees, the rules, and their questions follow the interview.

Thank you, Paula Mowery, for nominating me for the Sisterhood of the World Bloggers Award.

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Here are Paula’s questions and my answers:

What is something you would count as a “success” from this past year?

Naturally, debut Calculated Risk’s release. But when I launched my weekly how-to blog in 2012, I wondered how long it’d be before I ran out of things I knew how to do. So my 2014 success was celebrating my 100th blog.

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Image courtesy of jesadaphorn at FreeDigitalPhotos.net
Image courtesy of jesadaphorn at FreeDigitalPhotos.net

 

 

 

 

 

 

Who has had the biggest influence on your life?

Naturally, Jesus. Unfortunately, also the Enemy, the devil, with his relentless temptations. But through Christ’s victorious influence, I know Him and have eternal life.

What is the best piece of advice you have ever been given?

Naturally, stoves are hot. But in 1981, I protested to John that I was too much older than he to marry. When he was eight, I could’ve been his babysitter. He said, “Look at it this way, when you’re eighty, I’ll be seventy-two.” Our age gap is actuarially sound. We should die about the same time. 

If you could have a week to retreat, where would you go and what would you do?

photoNaturally, heaven. But my sister and brother-in-law and John and I have already scheduled a winter retreat in the Dominion Republic. I’ll sit under a palm tree on the beach and read instead of write books. And celebrate my sister’s birthday.

 

Looking back on this year, what are five things you are especially thankful for?

Naturally, my five senses. Equally, my five grandchildren who keep me young and laughing.

What is one lesson you feel you learned this past year?

Naturally, book promotion is overwhelming. More importantly, God is the Great Orchestrator.

If there were no limits, what is one goal you would like to achieve this year?

Naturally, to win the Christy Award. No limits? I’d like to finish this next book within six months.

What is one Bible verse that is special to you and why?

Naturally, Proverbs 21:19 (below). But staying positive, Galatians 6:9. Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. One thing I do well is persevering.

Do you make New Year’s resolutions? Why or why not?

Naturally, lose 10 pounds if I did. But I don’t make resolutions. For fifty-two weeks, I send weekly goals to my accountability partners. That’s enough.

512px-David_and_GoliathDo you set goals for yourself in your spiritual life? Give an example.

Naturally. This year I worked on inner giants that hinder my faith walk. Nagging is one. That’s why I mentioned Proverbs 21:19 above. Better to live in a desert than with a … nagging wife.

Paula, thank you for this opportunity to join in and introduce interesting and helpful bloggers to others.

My nominees:

Valerie Comer, Kristen Blankenship, Jane Thompson, Joanne Sher

The rules:

  1. Thank the blogger who nominated you.
  2. Put the Award logo on your blog.
  3. Answer the 10 questions you’ve been sent.
  4. Make up 10 new questions for your nominees to answer.

Their questions:

  1. Why did you start blogging?
  2. What was the topic of the blog you wrote that had the greatest impact on your readers and why?
  3. What is your process from getting a blog idea to announcing your just submitted post?
  4. What is something you’d like to learn how to do to improve your blog this year?
  5. What kinds of blogs do you enjoy reading?
  6. What are three words that best describe who you are?
  7. What book did you most enjoy reading last year and why?
  8. What is a non-blogging goal you’d like to accomplish this year?
  9. When you’re not blogging, what do you enjoy doing?
  10. What was a spiritual lesson you learned in the past year?