by Zoe M. McCarthy | Jun 11, 2015 | Blogging
“Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop.” — Corey EridonWe can improve our reach by spending more time on wording our blog titles. Going a step further: We need to improve the headlines on all online content we...
by Zoe M. McCarthy | Sep 18, 2014 | Blogging
“The danger of the Web is that you can go from idea to public announcement in under ten minutes.” —Seth Godin We do much work to write an interesting blog post, article, or book. Yet our announcements to promote our work fail to draw people to it. We ignore the...