4 Resources to Help You Become Awesome at Creating Blog Titles

“Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop.” — Corey Eridon

by geralt
by geralt

We can improve our reach by spending more time on wording our blog titles. Going a step further: We need to improve the headlines on all online content we write.

narciso1
narciso1

Whether we write how-to or journal type blogs, newsletters, interviews, devotionals, emails, or any other online content, we can reach more people with attention-grabbing titles.

 

 

 

 Would you click on any of these? I’ve seen similar ones online.

by geralt
by geralt

How-to blog: My Thoughts on Writing
Journal blog: Opening Day
Newsletter: My Book Update
Interview: Interview with Drew Smith
Devotional: A Look at Ephesians
Email: Visit My Blog Today

None intrigues me enough to click.

Below are links and descriptions of 4 posts that will help you write awesome blog titles.

I believe their principles carry over for titling other online content. Also, note the bloggers’ titles tell us the benefit of reading their posts.

1.  74 Attention-Grabbing Blog Titles That Actually Work by Larry Kim

http://www.inc.com/larry-kim/74-attention-grabbing-blog-titles-that-actually-work.html

For those who find templates helpful Kim provides 74 in his post. I used #34 for this blog post title. He gives the statistic that 26% of Buzzfeed’s 60,000 top ariticles are “listicles,” e.g. 10 Tips… or 8 Reasons….

2.  10 Sure-Fire Title Formulas That Attract Readers by James Scherer

http://blog.wishpond.com/post/60276168559/10-sure-fire-blog-title-formulas-that-attract-readers

For Scherer’s 10 blog title formulas, he gives real-life examples plus three more examples in his “How you can do it:” sections. Here are a few of the types of blog titles Scherer discusses:

  1. “Cutting-edge information”
  2. “Using phrases like ‘need to know’”
  3. “Creating the curiosity gap”
by Image courtesy of Stuart Miles at FreeDigitalPhotos.net
by Image courtesy of Stuart Miles at FreeDigitalPhotos.net

3.  Tips for Writing Blog Titles that Earn ReTweets by Jasmine Henry

http://www.socialmediatoday.com/content/tips-writing-blog-titles-earn-retweets

Henry shares a surprising finding that shows a great blog title is important for reasons other than grabbing readers. Many people will retweet links to titles on content they haven’t read.

Henry promotes these blog title characteristics: actionable, brief (70 character limit), clear, emphatic, intriguing, and keyword-oriented. She discusses each and gives examples.

4.  The Dark Science of Naming Your Post: Based on Studying 100 Blogs by Iris Shoor

http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

I found this one through Jasmine Henry’s post. Shoor found in her study on tech related posts that “The post title has a huge impact on the numbers.” She talks about what words and phrases to use. Like the others, she advocates using numbers and goes into more depth in how to use them. Shoor also lists what doesn’t work. A surprise to her, and to me, was that including “you” or “how to” in the title seems to have no viral affect on posts.

Find out what makes a blog title work. Use this info to title all online content. Click to tweet.

What social media title grabbed you?

The Essential Announcement Element to Lure Readers to What You Write

“The danger of the Web is that you can go from idea to public announcement in under ten minutes.” —Seth Godin

 

by pedrojperez
by pedrojperez

We do much work to write an interesting blog post, article, or book. Yet our announcements to promote our work fail to draw people to it. We ignore the one thing that works. I say ignore, because experts are constantly encouraging us—begging us—to use this important bit of wisdom. 

Here are examples to show you what I mean.

What Many of My Incoming Emails Look Like

Set 1:

Subject: Jane Doe Is My Guest Today

First Line 1: Come by and see what Jane has to say.

First Line 2: Stop by and hear about her writing journey.

First Line 3: If you have time, come by and encourage her.

First Line 4: You don’t want to miss what she says about her writing journey.

In Set 1, even though the senders address the readers, using “you,” they don’t tell them anything. We need to find at least one thing in our content our audience will want to know. And lure them with that tidbit.

by Jusben
by Jusben

This is what experts keep telling us:

Tweetable

To lure people to read your words, tell them what’s in it for them. Click to tweet.

 

Might This Email Work Better?

Subject: How You Can Win Over Unsupportive Family

First Line: Author Jane Doe gives several successful ways she won over her unsupportive husband and children.

by Prawny
by Prawny

Set 2:

Subject: I’m on Jane Doe’s Blog Today

First Line 1: I talk about my characters.

First Line 2: I’d love to hear your thoughts on my post.

First Line 3: Novel Baby is available; hop by and meet my characters.

First Line 4: See what I went through last month with my characters.

In Set 2, notice the words “I” and “my”? Most people probably don’t care about us, the blog we’re on, or that another book is out. We must find something in our content that will make readers want to go to Jane’s blog.

Tweetable

Give people a reason to care about your spot on someone’s blog. Click to tweet.

Might These Emails Work Better?

Subject: Romance Readers: 3 Reasons Experts Say You Must Read Novel Baby

First Line: In Blogging Books today, you’ll learn why readers, such as you, endorsers, and reviewers, loved the characters in Novel Baby.

OR:

Subject: How to Rebuild Your Life After Losing Your Job

First Line: From character Drew Peters’ journey in Starting Over, Blogging Books lists 3 pitfalls and 4 successful efforts to handle the loss of you job.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Set 3:

Subject: Revamped Blog

First Line 1: Friends, I’ve revamped my blog. Check it out.

First Line 2: Fellow authors, I’ve got a new look! Tell me what you think.

In Set 3, when we write requests like this, we give people no reason to stop what they’re doing and go to one of millions of blogs to see our new look.

So, except for family members, this option may work better:

Tweetable

Instead of invitations to your new blog, write a great post & draw people to it. Click to tweet.

Which types of promotion emails do you seldom read?