Writing books from blogs is a popular current trend. Readers have asked if I might consider making my blog into a book. Yes, I’ve thought about it. Here’s what my research says I should take into account.
Books based on blogs can open up opportunities.
- Expand my blog audience.
- Demonstrate to clients my talents.
- Add credibility to my brand.
- Give me “expert status” for invitations to guest post, speak, and lead workshops.
- Provide material for a catalog of shorter books (15,000 – 25000 words) on my blog’s subtopics.
- Provide myself an organized reference book based on my blog research in becoming a better writer, speaker, blogger, and marketer.
My research highly recommended I don’t use a quick and easy service to publish all posts word for word.
- Readers may be irritated to read vaguely related posts thrown together.
- Readers may balk at paying for exactly what they can read on my blog.
- Blogs streamed to a book could hurt my brand and credibility.
- Blogs are unique. Well done blogs aren’t appropriate for a book unless shaped into a book.
Books and Blogs are different reading experiences.
- Books are longer and provide a deeper reading experience. Blogs are optimized for online reading with images, links, interactive comments, and videos.
- Books are expected to line up in a readable way.
- Book readers like to delve into a topic, instead of skimming.
- Books foster credibility.
- Books reach a different audience. My book audience may be those who:
- don’t read blogs
- are uneasy with technology
- have access to the Internet only from work
- prefer to read in other formats
- Books reach the same audience. My book audience may be those who:
- have never crossed my blog path
- are more recent readers interested in my earlier content
- would like to read my blog posts in an organized format
What kind of blogs-to-books do well?
- Information-driven, business, and self-help.
- How-tos or problem-solving.
- Memoir-types often don’t do well.
Have books professionally edited.
- Hire a professional editor, if possible.
- Enlist beta book readers.
- Involve my readers as I produce my book — for feedback on the title, the book cover, and list of possible concepts.
Steps to shape my blogs into a book.
- Focus on one main topic.
- Make 2 lists: Possible posts; possible concepts.
- Decide what needs to be in my book without looking at my blog, then bring in relevant posts.
- Combine blogs into one place, such as a document in Microsoft Word or Scrivener.
- Update out-of-date references.
- Remove posts that don’t fit well.
- Add or remove paragraphs.
- Research new unpublished information or concepts to entice readers or to round out the book.
- Include additional ideas, strategies, explanations, pros and cons, personal examples, step-by-step directions.
- Peruse post comments for quotes and questions to expand material.
What to consider in turning your blog into a book. Click to tweet.
What is your opinion about a blog like mine being shaped into a book?