Delight Your Readers and Your Guests at Promotional Events with a Fun Activity

“Without promotion, something terrible happens…nothing!” —P. T. Barnum

by ARTG33K74

Many authors delight readers with recipes. Not a cook? How about a fun craft.

Delight your readers and guests at your events with a book-related craft. Click to tweet.

Why?

  • The activity offers your craft-loving readers who visit your website’s “For Readers” page free directions for something they like to do. They’ll return for more. Give them more. Just like the recipe idea.
  • Organizers of fairs know people like to participate in activities. So they provide face painting, games, and crafts. LEGO® is great at this idea at its LEGO® events. So for your events, offer a take-home craft for your guests.
  • A simple craft will draw people to your book-signing table.
  • Participants will have something to help them remember you and your book after they leave. They’ll have something to show others and talk about your book.

Important:

Your promotional craft should relate to something that’s in your book. Click to tweet. 

Image courtesy of hin255 at FreeDigitalPhotos.net

Example:

In Calculated Risk under the throes of being dumped by her boyfriend, Cisney rashly accepts Nick’s invitation, given in a moment of compassion, to spend Thanksgiving with his family. On Thanksgiving Day after receiving a new tablecloth, Nick’s mother asks Cisney to re-set the table to use the new tablecloth. Cisney folds the napkins into birds of paradise. To Nick’s chagrin, the folded napkins are a hit with his female relatives.

I learned to fold napkins into birds of paradise when I volunteered at Bible Study Fellowship headquarters in San Antonio during a training session. The fold was simple to do and dressed up the setting so nicely. I used them at home for a dinner gathering.

Napkin Step 8So in addition to using my personal experience in my story, something I talked about in a recent post, I use it as a promotional activity. I share the activity on my website with step-by-step photos. I’ll also have a table for napkin folding at promotional events.

Added Benefits

  • Three teens will host a table of folding birds of paradise at my book launch party. A perfect way to involve young ladies. Hopefully, they’ll enjoy helping guests fold the paper-napkin flowers. The teens will make extras that people who don’t want to fold napkins can take.
  • Guests will learn a way to dress up their table settings at home. I hope the birds of paradise will also help guests remember Calculated Risk after they leave the party.
  • I plan to offer the activity at my upcoming book signing. The folded birds of paradise will give me something to talk about with customers who stop by. This activity will be in addition to the giveaway basket of book-related goodies I talked about in a recent post. 

From the last book you read, what might be used for a craft to share with readers?

When Can You Call Yourself a Writer or Artist—Comfortably?

“The artist finds a greater pleasure in painting than in having completed the picture.” — Lucius Seneca.

 

by veggiegretz
by veggiegretz

Do you dream of people buying your art masterpieces or reading your bestseller or attending your sold-out performance? Or do you picture the Most Creative Teacher of the Year Award resting on your mantle?

You’ve purchased the beret and the smock or the getup of your craft. You look marvelous. Then it comes time to study the craft. You realize it encompasses so much than you thought. Maybe God hasn’t called you to the craft.

Don’t get discouraged. Your desire may need to mature a bit. It did for me.

You’ll know you’re on the right track: 

  1. When you connect to everything you do through the perspective of your craft.
by vilhelm
by vilhelm

I’m a writer. My husband looks at the price and functionality in buying a tractor for our garden. I look at its seat and visualize my grandsons riding on Grandpa’s lap. I imagine their smiles and excitement. I picture them telling their children stories about Grandpa taking them for tractor rides. I see everything through story.

An artist told me her artist’s eye never shuts down. While she reads a novel, she sees paintings.

A creative preschool teacher looks at a toilet paper roll and pictures hundreds of uses for it as a craft or a learning tool.

  1. When you care less and less about fame-filled success.
kconnors
kconnors

I want my novels to sell, yes, but am I seeking fame as a bestselling author? No. I just want to write stories that will touch others as the stories have touched me. Through my relationship with God, I believe this is where I should be.

Two artists told me how the economy has made it tough for them. For one, it’s few people signing up for her art classes. For the other, it’s few sales. In their success slumps, did they quit offering art classes or stop painting? No.

  1. When you jump on opportunities to learn something new about your craft.
Pobello
Pobello

You actually practice what you learn from conferences and workshops you attend. Your bookshelf lined with books on your craft has expanded to two shelves. And you’ve read the books.

You spend time perusing the works of your betters, soaking in how they create something marvelous. You no longer care about looking marvelous.

Tweetables

  • Call yourself a writer or an artist when you view the world through your craft’s perspective.
    click to tweet
  • Call yourself a writer or an artist when you care more about the craft than the fame.
    click to tweet
  • Call yourself a writer or an artist when you dig deep into learning your craft.
    click to tweet

What made you comfortable to call yourself a writer or artist?