Diary of a Book Marketing Plan Entry 2

image by Tumisu

This is the second entry in the series in which I share the progress and tasks of my book-marketing plan for my second book coming out mid August. The first entry last week began with my setup tasks.

Tasks Performed This Past Week

  • I contacted 26 promising people to help me as influencers for Gift of the Magpie. So far, 14 have agreed to help me.
image by Tumisu

Suggestion for Influencers

  • I sent email letters to my influencers, welcoming and thanking them and detailing 18 possible tasks they can do to help me. I suggested a mix, because some are strong in social media and others are not. I listed such things as:
    • Announce the book on their social media places and on emails to friends.
    • Write an honest review on Amazon, Goodreads, other bookstore sites, and include it in their emails to friends.
    • Follow my Amazon page.
    • Post the back cover blurb and the endorsements written for my book on their emails and social media spots.
    • Tweet and/or post to Facebook book quotes I send them.
    • Announce my giveaways and when the book is free or on sale.
    • Interview me on their blogs.
    • Know I’m available for speaking events.
    • Ask their local libraries to order the book.
    • Suggest my book to their book clubs.
    • Feature my cover temporarily on their Facebook header.
    • Distribute bookmarks.

Contacts for Announcements

• I created address labels for invitations to my local book launch party.

• I added email addresses collected from events held for my first book to my email list to announce my second book on the release date.

Designing and Ordering Promotional Materials

• I designed and ordered my bookmarks and business cards.

• I asked my publisher for the ISBN and other book information to design my postcards. I will give them to bookstores and libraries and send them as invitations to my book launch party. Bookstores and libraries appreciate the postcard because it has all the information they need to order books: Cover, title, ISBN, and my contact information.

Guest Blogs and Parties

• I drafted two more posts for blogs on which I’ll be a guest. I now have four posts drafted out of seven guest blog invitations.

• I prepared an agenda for the upcoming meeting with my helpers for the local book launch party. 

 

Keeping Me Straight

 

image by Pexels

• I updated my Excel Marketing spreadsheet – this is invaluable in keeping all my marketing efforts straight and remembering important information. 

º I added new tasks and subtasks. On each, I included contact person, cost, task due date, date I’ll work on the task (I added these dates to my calendar too), and other notes.

º Updated notes, needs, and progress on tasks already entered into the worksheet.

Over the next several weeks, as I record my efforts and progress for Gift of the Magpie, I’ll also include tips. I hope you’ll follow along and share your tips and thoughts too.

Diary of a book marketing experience—Entry 2: influencers and other promotion activities. Click to tweet.

Published authors please share with us. Which promotion activity was most helpful in giving your book exposure and sales?

11 Tips for Ordering and Using Business Cards, Bookmarks, & Postcards

“Never forget that you only have one opportunity to make a first impression—with investors, with customers, with PR, and with marketing.”
— Natalie Massenet

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I purchased business cards, bookmarks, postcards, posters, car magnets, a banner, and book-related giveaways. In Part 1, I share general tips for all these materials and specific tips for business cards, bookmarks, and postcards. The rest I’ll cover in Part 2.

General Tips:

  1. Start saving for a marketing fund even before you sign a contract. You’ll be glad you did.
  1. Order your materials about 4 months before your book releases. First, set what part materials will be of your marketing budget. My materials were about 17%. The rest covered:
    • events
    • giveaways
    • ads
    • website design
    • a writers conference
    • travel
    • postage
  1. Join writer loops’ and save emails about good places to order materials. For Calculated Risk, I decided on one recommended vendor where I could design and order everything, except my book-related giveaways, online from one place.
  1. Purchase only business cards and bookmarks when your materials fund is small. 
  1. Order quality materials if possible. I have a cache of bookmarks and business cards. Most of the authors chose a decent level of quality. The low-quality materials standout among them. In a bad way.

Your low-quality business card will stick out in editors’ caches of quality cards. Click to tweet.

Your low-quality bookmark will stick out in readers’ caches of quality bookmarks. Click to tweet.

  1. Choose to print on only one side if you need to save on cost. In my cache, several authors chose quality, but the one-side option. If you can’t afford at least one-sided quality business cards and bookmarks, use tip 1 for your next book.

Specific Tips for Bookmarks, Business Cards, Postcards:

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    Bookmark


    Choose a finish on which ink doesn’t smear. I chose 14 pt. gloss (AQ) coated paper. Sign your materials. Readers like signed things. Some authors in my cache did this.
  1. Buy a Sharpie Ultra Fine Point. Choose a color that fits you or is from your book cover. Make it your “signature” color. Then sign everything with that pen. While watching a Netflix movie, I could sign 100 items.

 

  1. Include only one link on your materials: your website (and maybe your email address). Make sure your website has:

1. social media buttons on every page

2. your embedded blog

3. a contact-you page

This removes clutter from your materials and drives people to your website, where your book page with buy buttons resides.

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Business Card

10. Put your book cover(s) on all these materials.

  • Also, a professionally taken headshot, especially on business cards, helps people remember you.
  • For your materials, use the same headshot as you use on your website, social media, blog, and author page banners. This consistency helps people feel like they know you.
  • Some conferences offer low-cost, professional photo sessions.
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Postcard

11. Include your book cover, endorsement, blurb, and all ordering information (especially ISBN and release date) on your postcards. Acquisition librarians and bookstore managers appreciate such post cards for ordering your books. I used my postcards also for my launch party invitations.

What tips do you have for acquiring and using these materials?