Diary of a Book Marketing Plan-Final Entry-Reviews & More

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This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, blog interviews, Facebook parties, Ask David Tweets and a Goodreads Ad.

Today, I share all my promotion activities and my evaluation of each thus far.

Influencers

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Two thirds of my fifteen influencers posted reviews so far. I’m told I need 100 influencers to “gain any traction.” Wow. I’m still asking my faithful few to promote events, such as the multi-author Facebook party. About 25% of my influencers have been super active.

Announcements

Newsletter: A better than average rate of subscribers opened my email (52.5% mine vs. 23.6% industry average). Clicks for the industry average is 2.6% clicks; mine were 4.9%. Hard to track sales.

Email list: I’m working on growing my 280 with people I know are readers. 

Authors Cross Promotion/Reviews

I’ve received requests from 17 readers/reviewers for my book through this service. I sent preliminary emails to make sure the people wanted the Kindle e-book version, and 53% responded. So far, 5 wrote reviews. I’m confident I’ll receive a few more reviews. I like this service; I’m building my email list and relationships with these readers.

Vessel Project

I purchased this service, which keeps my book in front of readers in my genre for a year. Hard to track sales.

Ads

Facebook, Goodreads, and Amazon ads are exposing my book to many people. I don’t know how effective they are for sales, though. My ten-day-old Goodreads ad has had 36 views but 0 clicks. Not so good. But I only pay for clicks, and readers are viewing my book. My publisher has placed an Amazon ad, but results aren’t in.

Ask David Tweets

I’ve published half my 60 tweets. On my evening tweets, I’ve received 0 – 7 retweets and 0 – 2 likes. Ask David suggests I retweet and like my tweets after they post them. Using good hashtags for my audience is important. Hard to track sales.

Guest Blogs/Interviews

Five blogs have hosted me, and two more are scheduled. I enjoyed interaction with commenters. Hard to track, but one sale was verified. My influencers promoting these posts helped me reach more people. Choose blogs that have high traffic. I prefer to do interviews because they better expose the book.

Giveaways

I signed up for the October giveaway for Sweet Romances with Authors Cross Promotion. This will significantly grow my email list with more readers. I’ll give away three e-books. 

Facebook Party

I’ll host a half-hour slot on a multiple-author Facebook party. So far, 48 people are going and 39 are interested. Although its hard to track sales, this gives me an opportunity to build relationships with readers.

Book Signing

After concentrating on online promotions, I’ve now scheduled a book signing at the local bookstore. I sold 11 copies of my first book there, which is around average. My basket giveaway signup grew my email list. I’ve also scheduled a spot at a retirement center’s craft fair.

Book Launch Party

I mailed 120 invitations to my book launch party this week. I’m looking forward to sharing my talks and visiting with my friends and acquaintances.

Conferences

I’ll lead a workshop at the Virginia chapter’s American Christian Fiction Writers Annual Conference – another opportunity to pay forward the help I’ve received, meet people, and expose my book.

Talks

I plan to schedule talks with women’s groups. I’ve scheduled a library workshop for 2018 to promote my non-fiction book on writing, but I’ll also offer this book.

Book Marketing Diary–Final Entry: Reviews & other actual promotion activities. Click to tweet.

Authors, how do you encourage reviews?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

How You Can Conduct an Author Interview Like a Pro

“Remember, you are not the focus of the interview. Your only job is to make the interviewee look like a hero.“  —Carlos Cooper

cover1My guest today is Amy L. Sullivan, author of When More Is Not Enough. Amy graciously agreed to share steps to conduct out-of-the-ordinary interviews, whether for blog posts, audios, or videos. Her book is for “families who are ready to move beyond seeing generosity as a series of tasks and instead, turn it into a way of life.”

Author interviews are a great way to highlight authors and establish connections. Follow these easy steps to look like an interviewing pro.

Prepare. Walk into the interview knowing something about the author: where they live, the name of the last book they wrote, a funny post they recently shared. Preparing ahead of time allows you to connect with the author immediately. 

Pay attention to time zones. Make certain you confirm time zones. I learned this when I thought an author was in the Eastern time zone, but she was in the Pacific, and I agreed to a 9:00 pm interview.

Set a clear expectation regarding time. Let your interviewee know upfront exactly how much time the interview will take and then, stick to the time period given.

by jppi
by jppi

Ask a variety of interesting questions and have more questions than you will need. I promise you every single person who interviews an author asks, “Where did you get the idea for your book?”

Be different. Come up with unique and well-thought-out  questions and always have more questions then you need.

Along the same lines, if you are emailing questions to an author, don’t overload them with twenty questions. Send the author between five and eight questions and allow them to choose the questions they would like to answer. 

In this interview with Jessie Benkert six questions was the perfect amount for my readers to get to know her.

Be fun. Forget ho-hum. Think of a way to add something unique to the interview.

by monosodium
by monosodium

In an interview I did last summer with Jeff Goins I asked Jeff to play the game Instant Answer.

This is how I found out he preferred U2 over Michael Jackson, chess over checkers, Downton Abby over Scrubs, and flying over driving. Interesting, right?

Ask the author ahead of time if there is anything specific he or she would like you to share with your readers. The author may want you to run a book trailer or include specific social media links. Ask and then follow through.

Make some noise. Once your interview is printed, yell about it on social media.

Be gracious. I know you know this, but drop the author an email thanking them for their time. It’s just nice.

Do you have any tips you can add to the list? Do you have a favorite author interview you have conducted? Leave the link in the comment section.

Tweetable:

Be fun. Forget ho-hum. Make some noise. Conduct an author interview like a pro. Click to tweet.

amy2Bio: Amy L. Sullivan is author of When More is Not Enough (Amazon link). Amy also writes for oodles of print and online publications and loves speaking with groups of any size. Connect with her online at AmyLSullivan.com