by Zoe M. McCarthy | Sep 14, 2017 | Marketing Books, Writing
This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past. Among other activities, my prior posts covered...
by Zoe M. McCarthy | Mar 19, 2015 | Writing
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” —Dave Ramsey I’ve pursued many of these marketing activities for Calculated Risk. Decide which you have...
by Zoe M. McCarthy | Dec 11, 2014 | Writing
“I always do book signings with the same blue pen. That way, if I add a personalised message to a book I’ve already signed, it’ll be in the same colour as my signature.” — John Grisham These tips are from research and from book signings I’ve done in small...
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