Diary of a Book Marketing Plan – Entry 5-Facebook Parties and More

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This is the fifth entry in the series in which I share the tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but this and all my diary posts share my activities from two weeks in the past.

Among other activities, my prior posts covered my setup, recruiting influencers, guest posting, a book launch party, a newsletter, and blog interviews.

Sometimes Things Don’t Go as Planned

Although many activities have snags, I’m reporting only the major ones.

Book Launch Party

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My proofs finally came, but were so delayed I couldn’t order and receive books by my party date. This’s why I pray and why I hadn’t printed and assembled 120 invitations with the wrong date.

I called my venue contact, my helpers, and my friend who will provide live music. So far, all have the second date available.

I updated the online places I report my scheduled events, such as my website and drafted newsletter. So many things to remember!

Tasks Performed This Past Week 

 
Book Proofs

I received three advance reader copies. Between my husband and I, we found eight errors.

Tip: Don’t think you can find all errors yourself. John didn’t see two I noted, and I missed one he spotted.

Influencers

Because of delays, I sent my sixteen influencers the most current PDFs of my book. This allowed them two full weeks to read the book before the release date.

Tip: Pad your schedule with time to have fun and respond to questions and comments your influencers have.

Online Promotion

 
Facebook Party

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I signed up for a half-hour spot on the Facebook Party hosted by my state chapter of American Christian Fiction Writers.

Tip: Look for Facebook parties hosted by writer organizations you belong to. They usually have a following of readers and do the setup work. Although they promote the party, share it on all your social media outlets.

Tip: I added the party details to my Goodreads Author Page. Goodreads makes it easy to invite readers to the party.

Tip: Throughout the year, look for quality items on sale that you can use for giveaways. I’ll give away a book, a bracelet, and a heart-shaped sticky-note dispenser.

Amazon Ad

My publisher offers to co-fund and place Amazon ads. I signed up for one to begin on my release date.

Guest Blogs

I sent items needed for a spotlight on a popular author’s blog, and once again requested guidelines for a guest post due next week.

Keeping Me Straight

 
The Little Things

Tip: I leave spaces on my to-do schedule for small projects that I remember later. For example, adding my new book cover to my email signature hadn’t made it to my weekly list. Also, when someone asked me about my books, I realized I hadn’t replaced my old business cards with my new ones in my purse.

Tip: Daily check the outstanding tasks you’ve typed in red in your marketing spreadsheet. As I did this past week, you’ll sometimes need to remind people to send you information you need to satisfy your commitment to them.

Book Marketing Diary – Entry 5: Facebook party & other actual promotion activities. Click to tweet.

How successful have you found Facebook parties for sales and author recognition?

Amazon Link

Amanda Larrowe’s lack of trust sabotages her relationships. The English teacher and award-winning author of middle-grade adventure books for boys has shut off communication with friends and family to meet her January 2 book deadline. Now, in the deepest snow accumulation Richmond, Virginia has experienced in years, Camden Lancaster moves in across the street. After ten years, her heart still smarts from the humiliating aftermath of their perfect high school Valentine’s Day date. He may have transformed into a handsome, amiable man, but his likeability doesn’t instill trust in Amanda’s heart. When Cam doesn’t recognize her on their first two encounters, she thinks it’s safe to be his fair-weather neighbor. Boy is she wrong.

Diary of a Book Marketing Plan – Setup

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My second book is releasing soon. As I researched and promoted my first book, I wrote a blog post giving 32 marketing ideas. Now, with more experience as to what worked and didn’t work for me, I’ll share my marketing experience for my second book as it unfolds. I hope you’ll join me for the next several weeks.

For Book 1, Calculated Risk, I performed all 32 of my suggestions. For some, I could’ve done more and for others I should’ve done less. I still recommend reading the 32 marketing ideas, because many were valuable.

Benefits Gained from Promoting Book 1

• Through purchasing Facebook ads, I better defined my audience from the ages and sexes of the people who clicked on my ads. Knowing my audience will help for Book 2 ads.

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• I accomplished much promotion setup work. For example, I have a website; I’ve joined social networks such as Facebook, Twitter, and Pinterest; and I’ve set up my Amazon, Facebook, and Goodreads author pages. For Book 2, I will only need to update information at these places.

• I learned that romances don’t sell well at fairs and festivals, unless they are book fairs attended by readers. See my post on fairs and festivals.

• At bookstore signings and fairs, I learned it’s important not to sit behind a table, but to stand, pass out bookmarks, and engage people about what they like and need, and less about my books. For example, a woman interested in writing gave me her email address, and I sent her information on a local writers’ group. She’s on my list to email about Book 2.

• I discovered which promotion tasks were worthwhile, even if some were uncomfortable for this introvert.

Book 2 Tasks I’ve Done So Far

•I sent out PDF’s of the book to 6 possible endorsers and obtained 2 authors able to read the book and write endorsements. Many authors want to help, but they’re up against deadlines.

• I grabbed a fifteen-minute appointment with the CEO of a publishing company at a writer’s conference. Believing online promoting is more successful than traditional marketing efforts, he recommended I spend my time and money on online ads and getting Amazon reviews quickly.

• According to the CEO’s recommendations, I researched several online promotion options. My husband and I met and decided which I would invest money and time in. I’ll mention them in upcoming posts.

• I setup my marketing Excel spreadsheet to enter promotion tasks, deadlines, requirements, and progress.

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• For my local book launch party (it’s not all about online presence): I’ve enlisted helpers, set up a meeting with them, and reserved the party place.

• I signed up to write a guest post, do an interview, or be spotlighted on 6 blogs. I’ve drafted two.

• Drafted email content to recruit potential book influencers. I’ve listed 28 people.

• I received my book cover recently. This opens up my ability to start working on several promotion projects.

As I record my efforts and progress for Book 2, Gift of the Magpie, in upcoming posts, I’ll include tips and hope you’ll follow along and share your tips and thoughts too.

Diary of a book marketing experience: promotion activities and progress. Click to tweet.

What are the promotion activities you enjoy and which do you dread? Why?