by Zoe M. McCarthy | Jun 11, 2015 | Blogging
“Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop.” — Corey EridonWe can improve our reach by spending more time on wording our blog titles. Going a step further: We need to improve the headlines on all online content we...
by Zoe M. McCarthy | Mar 19, 2015 | Writing
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” —Dave Ramsey I’ve pursued many of these marketing activities for Calculated Risk. Decide which you have...
by Zoe M. McCarthy | Jan 1, 2015 | Writing
“Creating a personal catalog of stories associated with various emotions is a useful resource.” — Nancy Duarte If you’re an introvert like I am, you may dread people asking you questions at live author events. You may wonder what you could possibly say at these...