by Zoe M. McCarthy | Sep 14, 2017 | Marketing Books, Writing
This is the final series post in which I share tasks and progress on my book-marketing plan for my second book. Gift of the Magpie came out August 15, but all my diary posts share my activities from two weeks in the past. Among other activities, my prior posts covered...
by Zoe M. McCarthy | Jan 5, 2017 | Writing
Enlist Outside Help 1. Interview an author in your genre. 2. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other authors’ books). Employ By-Products 3. Share handouts from your speaking engagements. 4. Include book...
by Zoe M. McCarthy | Oct 22, 2015 | Author Website
“In an endless jungle of websites with text-based content, a beautiful image with a lot of space and colour can be like walking into a clearing. It’s a relief.” —David McCandless (data-journalist, and information designer)I think watching what your website...
by Zoe M. McCarthy | Mar 19, 2015 | Writing
“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” —Dave Ramsey I’ve pursued many of these marketing activities for Calculated Risk. Decide which you have...
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