by Zoe M. McCarthy | Dec 25, 2014 | Writing
“A launch party gives an author the chance to be surrounded by her village as a book makes its debut.” —Holly Robinson Recently I posted Part 1 with a checklist of tasks to consider for a local book launch party. For an example, here’s mine with some tips....
by Zoe M. McCarthy | Dec 18, 2014 | Writing
“Wear the old coat and buy the new book.” —Austin Phelps The purposes of a physical book launch party: Celebrate and thank others Get the word out about your book Sell books Here’s a checklist of items to consider for a local, non-bookstore party like I’ve done...
by Zoe M. McCarthy | Dec 11, 2014 | Writing
“I always do book signings with the same blue pen. That way, if I add a personalised message to a book I’ve already signed, it’ll be in the same colour as my signature.” — John Grisham These tips are from research and from book signings I’ve done in small...
by Zoe M. McCarthy | Dec 4, 2014 | Writing
“A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.” —Marketing Adage Last week, I offered general tips for marketing materials and specific tips for business cards, bookmarks, and postcards....