2 Reasons to Include Animation in Your Promotion Activities

“No one wants to be hit over the head with product features or your ravings about how great your product is. —Ilya Spitalnik (PowToon)

 

Image courtesy of olovedog at FreeDigitalPhotos.net
Image courtesy of olovedog at FreeDigitalPhotos.net

During my marketing research, Ilva Spitalnik’s video, intrigued me with the idea of using cartoons in my blogs, promotions, and newsletters.

Ilya Spitalnik described PowToon as an animated presentation platform to create a video in minutes. PowToon has a free version and a pay version with more features and options.

But why should we bother to learn how to animate cartoons for communication or promotion?

Reason 1. Spitalnik says: “Ever since childhood we’ve been conditioned to love cartoons and associate them with fun and harmless entertainment.”

Image courtesy of iosphere at FreeDigitalPhotos.net
Image courtesy of iosphere at FreeDigitalPhotos.net

So, says Spitalnik, when we watch cartoons:

  • we let our guard down
  • our minds accept the message
  • we view cartoons with less criticism and defensive attitudes

Tweetable

Cartoons can be powerful in promoting a product or message. Click to tweet

 

Reason 2. Spitalnik says, “The level of abstraction in cartoons allows us to focus on the bigger message.”

  • the viewer is able to evaluate the real benefits being presented
  • the viewer isn’t distracted in evaluating nonessential details 

Spitalnik gives an example comparing a drawing of a simple camera to a photo of a high-powered camera. When looking at the drawing, the viewer is more likely to think someone is going to take a picture. When looking at the photo, the viewer starts evaluating such things as the cost of the camera and how complicated it is.

Tweetable

Promo cartoons draw less criticism and help viewers focus on the real message. Click to tweet

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Spitalnik adds: “By using cartoons, you eliminate the criticizing instinct, even for a few moments, opening people up to your core message.”

Important Tips:

  • Turn your message into a clear and concise story. People want to be drawn in by a story. Then create the cartoon. View Spitalnik’s video to learn what elements you should include in your story.
  • Keep your video less than or equal to 90 seconds 

Tweetable

Draw viewers to your message by telling a story in a cartoon. Click to tweet.

Here’s the video I created just for fun using PowToon’s free version. The animation is low scale, but it’s my first attempt. Note: Here is the official book trailer.

What are your thoughts about using cartoons to send a message or promote a product?

How to Increase Visitors to Your Blog in Less Than 13 Words

“Yet nothing in the marketing mix is more important than a strong title. —Michael Hyatt

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Hurray! Hurray! This post is the 100th I’ve written. Because I have guests on my blog, I’ve published more than 100 posts, but this is a milestone for me!

I looked back at my early posts. Five posts did well at the time of publishing and continued to be viewed more often than others over the past couple of years.

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I believe the titles made these blog posts popular over time. Click to tweet.

ID-10047143

5 Reasons I Don’t Care I Lost Money Self-Publishing(Blog #14)
Many in my audience are writers. They’ve probably considered self-publishing.

4 Crucial Elements That Make Your Audience Talk Up Your Creative Work(Blog #24)
Who wouldn’t want more people talking up their work?

4 Ways to Free Yourself from Procrastination in Your Creative Endeavors(Blog #27)
Who wouldn’t want to be free from evil procrastination?

4 Choices That Improve Your Perseverance(Blog #25)
Perseverance is a coveted commodity.

2 Tips to Pump Up Your Flat Characters in Your Story (Blog #28)

My Son's just purchased 1970 Chevelle
My Son’s just purchased 1970 Chevelle

Actually, the tag, Chevelle, that I included on this post, boosted this one to the all-time high number of views.

For over a year, this post received weekly views and spurred several emails from Chevelle-loving men. One wanted to buy our junked Winnebego mentioned in the content.

Including a word repeated often in the content (Chevelle) in my tags, showed SEO works.

Note Two Important Characteristics:

  • All titles have a number in them. Number of reasons, elements, ways, choices, and tips. In addition to “How to,” giving the number of items is particularly effective.
  • All titles told what benefits people would receive from the content. (4 directly; 1 indirectly) This is a must.

Tweetable

Work as hard on your post title as you do your content. Click to tweet.

Join me in celebrating Blog #100. What is the title of the most popular blog post you wrote and published? (Please no guest blogs whose titles’ effectiveness are masked by the promotion efforts of your guests.)